The New Science of Persuasion & Influence

Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. Just staying ahead of the storm has become a seemingly insurmountable task.

The Machiavellian view of power as a coercive force is one of the deepest currents in our culture, yet new psychological research reveals this vision to be dead wrong. Influence is gained instead through social intelligence and empathy - but ironically the seductions of power make us lose the very qualities that made us powerful in the first place. By drawing on fascinating case studies that debunk longstanding myths, Dacher Keltner illuminates this power paradox.

A definitive audiobook for any CEO - first time or otherwise - of a high-growth company. While big company CEOs are usually groomed for the job for years, startup CEOs aren't - and they're often young and relatively inexperienced in business in general.

This ground-breaking new book combines the best of Compassion-Focused Therapy with the most effective mindfulness techniques. The result is an extremely effective approach to overcoming everyday emotional and psychological problems and improving one's sense of well being. Based on the latest work from Professor Paul Gilbert OBE, best-selling author of The Compassionate Mind, and Buddhist expert Choden.

Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of 'when' decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art; in When, Pink shows that timing is, in fact, a science. Drawing on a rich trove of research from psychology, biology and economics, Pink reveals how best to live, work and succeed.

After suffering a brain injury, Jane McGonigal came up with a game to help aid her recovery and battle the ensuing depression she experienced. Half a million people have now played this game to astonishing results: depression gone in six weeks in some cases and even terminal cancer patients reporting that playing the game gives them a sense of control over their own health.

Is your company spending too much time on strategy development - with too little to show for it? you listen to nothing else on strategy, you should at least hear these 10 articles.

When anyone can start a business (when everyone is running their career like a business), it begs a question. This is your one chance at life, you can have anything you want, what is worth doing? Most people don't know why they're doing what they're doing. They imitate others, go with the flow, and follow paths without making their own. They spend decades in pursuit of something that someone convinced them they should want, without realizing that it won't make them happy. Anything You Want is a manifesto about living life, appreciating enough, and doing what matters.

Greg Whyte learnt from an early age that the biggest obstacle in life was people telling him, "No, you can't". But we all have the ability to achieve what others may say is impossible. Don't listen to them. Success is not a chance event. With proper planning, preparation, and vision, Professor Whyte has the knowledge and methods that can turn the ordinary into the extraordinary, mortals into elite athletes, to deliver not dream.

In the tradition of The Power of Habit and Thinking, Fast and Slow comes a practical, playful, and endlessly fascinating guide to what we really know about learning and memory today - and how we can apply it to our own lives. From an early age, it is drilled into our heads: Restlessness, distraction, and ignorance are the enemies of success.

Emotions feel automatic to us; that's why scientists have long assumed that emotions are hardwired in the body or the brain. Today, however, the science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology. This paradigm shift has far-reaching implications not only for psychology but also medicine, the legal system, airport security, child-rearing, and even meditation.

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home.

Jack Welch knows how to win. During his 40-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits.

In 1963, at the pinnacle of his career, beloved motivational speaker Napoleon Hill - whose classic Think and Grow Rich continues to inspire millions - distilled his lifetime work into a series of live radio broadcasts. In each one, Hill walked his listeners through one of the Five Foundations for Success - what he described as absolute musts connected to "practically all achievement that's worth mentioning".

I am sure you have heard it said that wealth and abundance have nothing to do with your background, gender, or location. However, this undeniable nugget of wisdom is just the tip of the millionaire's iceberg. The harsh reality is there is a careful balance of wealth and poverty in the world. If you act in one way you will become rich and have everything you desire. Act another way and you will stay among the majority who struggle to cope with never quite having enough.