At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion, science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

Legions of self-help authors rightly urge personal development as the key to happiness, but they typically fail to focus on its most important objective: hardiness. Though that which doesn't kill us can make us stronger, as Nietzsche tells us, few authors today offer any insight into just how to springboard from adversity to strength. It doesn't just happen automatically, and it takes practice. New scientific research suggests that resilience isn't something with which only a fortunate few of us have been born, but rather something we can all take specific action to develop.

Written in the depths of the Great Depression, How to Sell Your Way Through Life explores a crucial component of Achievement: your ability to make the sale. Ringing eerily true in today's uncertain times, Hill's work takes a practical look at how, regardless of our occupation, we must all be salespeople at key points in our lives. Hill breaks down concrete instances of how the Master Salesman seizes advantages and opportunities, giving you tools you can use to effectively sell yourself and your ideas.

Insights—like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA-can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?

You probably hate giving presentations; you probably hate listening to them too. Why? Because most business presentations are too long, too detailed, too boring, and submerged under a blizzard of PowerPoint. But the single most important presentational tool known to man isn't a slideshow; it's you. Whether you're speaking to one person across a table, 20 people in a boardroom or 1,000 people in a ballroom, it's all about the words you say and how you say them.

Most self-help books encourage you to think differently, to think yourself thin, imagine a richer self or visualize the perfect you. This is difficult, time consuming and often doesn’t work. Drawing on a dazzling array of scientific evidence, psychologist Richard Wiseman presents a radical new insight that turns conventional self-help on its head: simple physical actions represent the quickest, easiest and most powerful way to instantly change how you think and feel.

When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. Understanding and managing those subconscious feelings is the key to the art of persuasion. By observing and predicting human behavior, we can learn to react and direct behavior in others.

The 5 Elements of Effective Thinking presents practical, lively, and inspiring ways for you to become more successful through better thinking. The idea is simple: You can learn how to think far better by adopting specific strategies. Brilliant people aren't a special breed--they just use their minds differently.

We live in a competition loving culture. We love the performance, the big win, the ticking seconds of the clock as the game comes down to the wire. We watch games and cheer, sometimes to the point of obsession, but if we really wanted to see greatness - wanted to cheer for it, see it happen, understand what made it happen - we’d spend our time watching, obsessing on, and maybe even cheering the practices instead.

In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights. What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy.... By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.

Nearly all of us want to be more productive, but finding the method that works for you among the hundreds and hundreds of different tips, tricks and hacks can be a daunting prospect. After graduating college Chris Bailey decided to dedicate a whole year to doing just that - experimenting with as many of the techniques as he could and finding the things that work. Among the experiments that he undertook are going several weeks on little to no sleep; cutting out caffeine and sugar; taking a daily siesta; and more.

Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.   

You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your day job to build your leadership skills, but it's easy to let immediate problems and old mind-sets get in the way. Herminia Ibarra - an expert on professional leadership and development and a renowned professor at INSEAD, a leading international business school - shows how managers and executives at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves.

There is a timeless, proven formula that the world's most successful people have used for centuries to tackle their biggest dreams, but it has been overlooked. Hal Elrod, best-selling author of The Miracle Morning, used it to thrive against seemingly insurmountable odds, from overcoming life-threatening health challenges to near financial collapse. The Miracle Equation is that formula, and it consists of only two decisions that guarantee astonishing levels of success and fulfillment: unwavering faith and extraordinary effort.