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Summary

The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain.

It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.

Being pushy is unnecessary. It creates an unnatural situation.

Instead of teaching you how to use mind tricks, how to psyche the customer into buying against his or her will, or being a system of coercion, The Brain Audit simply shows you how to attract and maintain the attention of a customer.

It shows you where the attention wavers and takes you through a series of steps that we all take on a day-to-day basis when buying products or services.

It also gives you a checklist that takes the 'iffiness' factor out of your own marketing and communication.

©2015 Psychotactics Ltd (P)2015 Psychotactics Ltd

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  • Overall
    3 out of 5 stars
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  • Amazon Customer
  • 20-03-16

Good content, annoying production

The actual content was solid. The music in between every paragraph break (which occasionally is a single sentence) was obnoxious. The constant annoying distraction was frustrating and makes it hard to recommend the audiobook despite meaningful content.

5 of 5 people found this review helpful

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    4 out of 5 stars
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  • E. Osaigbovo
  • 05-08-16

Is there a version without the little jingle?

Great content and I'm sure there's a "psychological" reason for the jingle, but GOT DAMN. It became annoying. An audio book should just be someone reading what the book says in an attention-sustaining tone(not mono-tone)...the jingle every few sentences, maybe after each "paragraph" was too much!

1 of 1 people found this review helpful

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  • Vincent
  • 29-11-15

Remarkable and original approach

When I first heard the book I thought for some reason it might be a bit amateurish, however I was truly amazed by the authentic nature of the author and the information he shares. His storytelling is endearing and it was actually a book I didn't want to stop reading.

As a practising marketer, the systems shared in this book have revolutionised the processes I use in my business day to day.

A lot of people reference the chapter on testimonials, which I agree, are worth the book price on their own.

However, the chapters on headline writing and risk reversal are also fundamental and unique compared with a lot of the mainstream books on marketing that revisit the same concept from 20 angles. Each chapter of this book has something unique to offer.

This is a great book for any business owner or marketer working on a tight budget and who's wanting their marketing campaign to cut through a sea of mediocrity.

Since reading this book, I've been enjoying what the author has to share in other forums: podcasts and online.

The author's style might not be everyone's cup of tea, but those that do will love his originality.

I'd recommend The Brain Audit for anyone looking for original tactics to make an impact and get results.

1 of 1 people found this review helpful

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  • Stephen
  • 03-11-15

right on the money

not a great title but if you sell anything you want to read /listen to this book. insight-filled and very detailed

1 of 1 people found this review helpful

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  • Amazon Customer
  • 26-07-18

How To Improve Your Marketing with Examples!

A well written book with simple concepts brought to life with plenty examples on how to improve your copywriting and marketing messages. How to construct the "target profile" and "reverse testimonial" were perhaps the most eye-opening, interesting insights I received. How to crab the customer's attention through the use of a powerful "trigger" was well presented and easy to understand. Now it's time for me to practice "The Trigger." Nice use of the "bags" analogy to break down and relate your concepts to everyday people learning about marketing. Thank you, Sean!

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  • Invento
  • 14-03-18

Great audio book

Great book with the proper amount of repetition needed while driving. Had a few sales moments but hey this is a marketing book, light in that context.

  • Overall
    3 out of 5 stars
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  • Ryan
  • 03-02-18

constant music interludes ruin the audiobook exper

the information presented in this book is very good, however, the audiobook version has these short musical interludes that happened more than any other audiobook I've ever heard. At first I thought there was something wrong with the playback until I realized there was not. Unfortunately this experience ruins the audiobook because it makes the book unlistenable.

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  • T. Finn
  • 08-10-17

Valuable layout and tactics

Well done and useful, finished it in 1 week of listening. Good overall content and information

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  • Julie
  • 02-02-17

Impactful. Memorable. Entertaining.

I'm not exactly sure how Sean was able to seamlessly blend extremely practical steps and advise while still keeping the tone fun and engaging, but he did and I appreciated it.

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  • Clive Smit
  • 21-01-17

One stop copy writing shop

This is the best book on copy writing that I have come across. It's logical and easy to apply. This is the book I recommend to my friends and clients when they want to learn copy writing and marketing skills.