The Brain Audit: Why Customers Buy (And Why They Don't) cover art

The Brain Audit: Why Customers Buy (And Why They Don't)

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The Brain Audit: Why Customers Buy (And Why They Don't)

By: Sean D'Souza
Narrated by: Sean D'Souza
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About this listen

The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain.

It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.

Being pushy is unnecessary. It creates an unnatural situation.

Instead of teaching you how to use mind tricks, how to psyche the customer into buying against his or her will, or being a system of coercion, The Brain Audit simply shows you how to attract and maintain the attention of a customer.

It shows you where the attention wavers and takes you through a series of steps that we all take on a day-to-day basis when buying products or services.

It also gives you a checklist that takes the 'iffiness' factor out of your own marketing and communication.

©2015 Psychotactics Ltd (P)2015 Psychotactics Ltd Marketing Marketing & Sales Human Brain

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All stars
Most relevant
Very clear and easy to understand guide. Good structure that makes it easy to follow.

I was initially put off by other reviews criticising the jingles, however they really didn't bother me at all and did not impact on my enjoyment of the book.

Excellent book with loads of helpful suggestions

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Good book, good advice, pleasant friendly narration. The music between the chapters was driving me nuts a bit though lol, because I am usually listening everything in a higher speed, so it sounded like an absolute drum and bass mess xD

Good book

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If you are new to marketing this is a very practical albeit basic market long book. Quite like it and the author seems like a smart genuine guy.

But the incidental music seemingly at the end of every other sentence was truly awful. Nearly gave up so many times as it was dreadful and massively spoiled the book.

Please re-release without the distraction.

Basic but practical. But the awful music …

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The book would be better without the same jingle repeating after what seemed like every headline. Having some music was completely fine, but that one jingle just annoyed me to the point where I wanted to stop listening and get back to the book later.

The content is solid though, and presented in an easy to understand way.

The content is good, but the jingles annoyed me

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Sean writes in plain English, with seven clear steps to why people make a decision to buy, and why they don’t.

Marketing and sales can be a bit like throwing darts and hoping for a bullseye every now and then. Sean’s easy listening, funny and informative educative book helps you get much better at aiming.

This book has radically changed how I think about marketing and sales. As someone starting a new business on their own, this is ABSOLUTELY vital reading (or listening material).

If you are looking for a tried and tested, robust process for creating a sales “funnel” that works - listen to what Sean has to say. I’m confident you’ll be able to put to action what you learn immediately. There’s no wish-washy “theory” here. Practical stuff that has been proven to work time and time again.

Thank you Sean. I also bought the physical book whilst reading this because I wanted to have a reference to all of his amazing advice!

This is the second book review I’ve ever written. The first was for my mothers debut novel - please don’t take this review lightly - do not hesitate, read The Brain Audit now!!

Are you missing out on sales? This book reduces that likelihood significantly.

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