Tell to Win cover art

Tell to Win

Connect, Persuade, and Triumph with the Hidden Power of Story

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Tell to Win

By: Peter Guber
Narrated by: Patrick Egan
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About this listen

 Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both.

Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause.

Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.

In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques:

* Capture your audience’s attention first, fast and foremost
* Motivate your listeners by demonstrating authenticity
* Build your tell around “what’s in it for them”
* Change passive listeners into active participants
* Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong

To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.

After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal. Business Communication Career Success Employment Entertainment & Celebrities Motivation & Self-Improvement Personal Development Personal Success Business Career Celebrity Success Inspiring Leadership Management

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All stars
Most relevant
this book is a great listen if you want to get better at story telling.

the stories that get told are enough of a reason to listen! but the lessons he weaves into the telling are priceless.

will be listening to this again I'm sure.

A gripping story about the power of story.

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Absolutely brilliant book. I felt transported to all of the places described and I’ve learned so much. Going to listen again!

Best audio I’ve heard

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I enjoyed this book even though to British ears it is hilarious the extent to which he is obsessed by status and name-dropping! He is also disgracefully long-winde Nonetheless his core ideas of how powerful the concept of "a story" is as a sales & motivational tool are fascinating, and probably say something pretty profound about how us humans are wired.

Interesting & quite fun - if you're in the mood

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Interesting and powerful stories. Now I realise I'm a zookeeper, no more monkeys left in my room!

Every story tells another...

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really enjoyed this book. has stories of all kinds in it and provides inspiration for all kinds of creative endeavours

really inspiring

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