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The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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The Adweek Copywriting Handbook

By: Joseph Sugarman
Narrated by: Mike Lenz
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About this listen

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

©2007 Joseph Sugarman (P)2020 Gildan Media Advertising Marketing Marketing & Sales Business Inspiring

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All stars
Most relevant
I’m loving this book and th reader is very good. Easy to understand. I’m about to read it again

Brilliant book

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Amongst my library of business books, this is probably one of my favourites. I have been putting it into practice with my real life clients and students.

With every word, the author unveils the art of persuasion, helping to understand how to transform mere readers of copy into captivated buyers. Sugarman's prose is a masterclass in the subtle dance between words and emotions. It certainly is helping me to craft a symphony that leads to desire and compels action from my clientele. I found his strategic insights not just to be lessons, but keys that unlock the door to the consumer's mind.

This handbook is more than a guide; it's a like a torch to the realms of irresistible copy. Sugarman's storytelling prowess weaves seamlessly with his techniques. Each chapter is a revelation, a roadmap to the heart of effective communication that resonates across the industries I work in.

'The Adweek Copywriting Handbook' stands tall as a beacon of clarity. Sugarman's genius lies not just in what he says but in how he says it. A five-star masterpiece, this book is not just for marketers but for anyone seeking the alchemy of words that sparks action and leaves an everlasting impact.

A Great Masterclass in Copywriting

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As an amateur copywriter (5 months in), this book was everything I hoped for and more.

I wasn’t aware with how successful Joseph Sugarman was before listening to this audiobook…

Turns out he is a major authority, and - using his copywriting expertise - has made a smooth, fun and easy learning experience.

I listen closely to other copywriting mentors but this book has still managed to teach me things I have not learned AT ALL from other coaches.

Highly recommend.

Brilliant

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If you want to move up in the world of business then this will will shorten your journey.

An amazing informational book

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The book was gripping to read as one would expect from a great copywriter. I am planning to refer back to this book often. Some examples were out dated but the key to the book is its depth and the generosity Joseph Sugarman gives the reader with all the lessons he has learnt as a copywriter throughout his life. I highy recommend this read. Truly informative and helpful!

A generous gift to complete beginners!

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