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The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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About this listen

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

©2007 Joseph Sugarman (P)2020 Gildan Media Advertising Marketing Marketing & Sales Business Inspiring
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I’m loving this book and th reader is very good. Easy to understand. I’m about to read it again

Brilliant book

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As an amateur copywriter (5 months in), this book was everything I hoped for and more.

I wasn’t aware with how successful Joseph Sugarman was before listening to this audiobook…

Turns out he is a major authority, and - using his copywriting expertise - has made a smooth, fun and easy learning experience.

I listen closely to other copywriting mentors but this book has still managed to teach me things I have not learned AT ALL from other coaches.

Highly recommend.

Brilliant

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If you want to move up in the world of business then this will will shorten your journey.

An amazing informational book

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Highly recommended to people who have a hunger to further their copywriting skills! Is very good and actually pretty evergreen!

Great book!

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The book was gripping to read as one would expect from a great copywriter. I am planning to refer back to this book often. Some examples were out dated but the key to the book is its depth and the generosity Joseph Sugarman gives the reader with all the lessons he has learnt as a copywriter throughout his life. I highy recommend this read. Truly informative and helpful!

A generous gift to complete beginners!

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