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Summary

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic.

Thomas Edison believed: I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success. 

But “risk-taking” can be costly (even disastrous) if you don’t know how to use it to your advantage. Fortunately, Bezos has provided every business owner a hidden-in-plain-sight road map for how he grew Amazon through his letters to shareholders (or as he named them, "shareowners") that he has written annually for the past 20 years. 

For the first time, technology and risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 growth principles that unlock the lessons, mind-set, and steps Bezos has used to make Amazon the massive success it is today.

Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful...fast!

©2019 Steve Anderson (P)2019 Steve Anderson

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  • Brian Noegel
  • 14-03-20

the best!

I'd give it an extra star if I could! Most useful book I've read in the last 12 months!

1 person found this helpful

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  • Stormy Dawn Harbin
  • 28-09-19

ROR is the new ROI

The Bezos Letters is more than a book, it’s a textbook on how to scale your business! Following Steve’s 14 principles you will successfully grow your business.

This is a mandatory read for any business owner or executive that wants more from their company.

1 person found this helpful

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  • EDWARD THOMAS
  • 07-09-19

Author has a lot of golden nuggets in this book!

As a business owner I am always on the look out for a book that can help give me an edge, this book has accomplished that by giving me some great insight.

1 person found this helpful

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  • Fred Moura.
  • 17-04-21

excellent reading

incredible story about Bezos, his letters and the relationship with Amazon sucess. Worth reading and for entrepreneurs it's a mandatory reading

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  • Harry Singh
  • 05-11-20

TOP notch

The author and narrator has done such a great job and the content is 11/10. Amazing for people interested in Amazon's success and a must have for those interested in business.

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  • Phillip taylor
  • 19-09-20

Amazing

Flows well, great to listen too with wonderful content. Highly recommended for those that want to understand the path of growth of Jeff Bezos, his principles and bow he applys them to Amazon.

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  • Iannis
  • 07-07-20

ok, for a general overview of Bezos mentality

not the best I've read. but ok. good to see how Amazon grew and scaled.

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  • Anonymous User
  • 31-05-20

I love that our team follows those also

No wonder Amazon was 10x times faster when compared to McDonald's growth in the last 2 decades

14 principles that are applied throughout the organisation to win. Crucial advise overlooking the whole strategy from forming a stellar team to executing the right way. While allowing many projects to fail safely applying a calculated risk, some like eCommerce and Cloud businesses resulted in the huge success.

I would recommend this book if you are seeking for excellence and eager to help your organisation transform to be better-self.

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  • Denise
  • 12-05-20

This was way more than I expected!

I REALLY enjoyed this book and have not only listened to it but have gotten the paper version and have taken notes and made highlights throughout the book. It's a very forward thinking example of how to do business in today's world and not be afraid to fail (or succeed)! I would highly recommend reading it (more than once).

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  • Amazon Customer
  • 31-01-20

Great listen! Recommend!

Steve and Karen did a great job. The book has ideas that you can implement to your business strategy.