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Overdeliver

Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

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About this listen

 Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business, whether you're a new entrepreneur or a seasoned marketer. In this audio, "titan" of direct marketing Brian Kurtz teaches you how to find and sell to your audience without ever losing sight of the people you are selling to, and without compromising on the respect and care they deserve. This audio is about direct marketing, or "measurable marketing," in any medium. Direct marketing is the only way to get a specific return on your investment--every time you run a campaign, there has to be some way to measure it. Brian shows you how to track what is effective in marketing to the people in your target audience and how to diversify your marketing to ensure you can provide for them over the long haul. Brian explains the 4 Pillars of Being Extraordinary, the 5 Principles of Original Source, how to track the metrics that matter, strategies and tactics to build a responsive database (list building), how to tailor offers to your list, the 7 Characteristics of World-Class Copy-Writers, multichannel marketing, the importance of customer service, how to overdeliver, and so much more! E-Commerce Marketing Marketing & Sales Commerce Business Customer Service Digital Marketing Direct Marketing
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What a brilliant book, couldn’t stop reading. They say it’s what you learn after you think you know everything that counts, and I learned so much on almost every page.
This book has to be in your library if you sell online or off. I plan on rereading it every three months to stay sharp as a copywriter and marketing strategist.
One of the things I like most about Brain is he’s not trying to sell you anything after you’ve read his amazing book. In fact, he wants to give you even more practical ways of succeeding in the form of free bonuses. That’s overdelivering!
This is by far, the best business book I’ve read this year.

Best business book I've read this year.

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I've truly enjoyed this book... I've read and re-read it 4 times, and I'm deducing sometime fresh from it everytime. It's beyond a business book, it's a life manual. Thank you so much for this gem, Mr Brian Kurtz. Thank you! 🙏🏾🙏🏾😊

Tremendous and refreshing read

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This book will have a positive impact on many lives - and that is just from my purchase!

I heard about Overdeliver via a trusted friend, and ordered the Kindle/Audible combo immediately.

If you or anyone you know is involved in direct response marketing I would urge you to consume the information enclosed.

I had listened with my main business in mind (B2b) and was thinking about what I had learned from the book whilst preparing this review.

Mulling over Brian's teaching about the importance of your list and also the lifetime value of your customers I was hit with a thought.

A side project I have that helps people with dementia.

Overdeliver has directly shown me how I can reach out and have greater positive impact on the lives of both people suffering with dementia and their families.

I have no doubt that the book will have a permanent place on my phone/Kindle for multiple listens/reads.

This book will have a positive impact...

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I’ve read/heard a lot of books.

This is in the top 2.

Buy it.

One of the best books I’ve listened to.

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enjoyed listening to this book and whilst I'm not a direct copy response marketer I do think there's a lot of value here for anyone who's involved in marketing in general so I considered it a very good read

excellent book about direct response copy marketin

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