The Ultimate Sales Letter, 4th Edition cover art

The Ultimate Sales Letter, 4th Edition

Attract New Customers, Boost Your Sales

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The Ultimate Sales Letter, 4th Edition

By: Dan S Kennedy
Narrated by: Matt Cartsonis
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About this listen

 Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:
  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale. Business Development & Entrepreneurship Career Success Employment Marketing & Sales Sales & Selling Small Business Writing & Publishing Marketing Career Business
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Most relevant
Really good introduction to copywriting. As a marketer, I know that I can stand out even more if I can add this particular skill. I like the practical approach Dan Kennedy takes with that book. I feel like I'm in a better position to produce more efficient sales copies. I vividly recommend this book.

The Ultimate Sales Letter reviewed by Tevin Gongo

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if you only want to read/listen a book, probably copywriting is not the career for you, but if you only have one to pick, this is the right one!

the BOOK on sales letter!

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This book, despite not initially feeling evergreen is actually evergreen. It tackles the subject of copywriting for business and presentation of that copy. You may have to fill the gaps a little as think of some of the content in modern day terms but this book is packed with wisdom that we’ll stand the test of time. Thanks Dan!

Old School But Gold School

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Every Copywriter needs to read this book many times over.

Dan S. Kennedy takes what many people over complicate and boils it down into easy to implement action steps.

He's a master at distilling what's important and gets the most bang for your time, effort and buck.

Read... and then re-read many times!

Every Copywriter Needs to Read This Book...

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I absolutely loved this book. It really shows you how to sell your ideas in a useful manner that makes sense. This guy is Master at copy

Must Have Book

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