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Talk Triggers

The Complete Guide to Creating Customers with Word-of-Mouth
Length: 5 hrs and 34 mins
4.7 out of 5 stars (22 ratings)

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Summary

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than one percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely audiobook that can be put into practice immediately, by any business.

The key to activating customer chatter is the realization that same is lame. Nobody says "Let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: The customers of these businesses simply must tell someone else.

Talk Triggers contains:

  • Proprietary research into why and how customers talk
  • More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses.
  • The 4-5-6 learning system (the four requirements for a differentiator to be a talk trigger; the five types of talk triggers; and the six-step process for creating talk triggers).
  • Surprises in the text that are (of course) word of mouth propellants.

Consumers are wired to discuss what is different and ignore what is average. Talk Triggers not only dares the listener to differentiate, it includes the precise formula for doing it. 

Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable work about word of mouth. It's an audiobook that will create conversation about the power of conversation.

©2018 Jay Baer and Daniel Lemin (P)2018 Penguin Audio

What listeners say about Talk Triggers

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Thought provoking read

This is a great read for business owners and marketers alike. If you're fed up of chasing the intangible gains of social media engagement then this is the perfect antidote. it places the focus firmly on delivering value in different ways. there are some great suggestions of how to get your customers talking about your business and how to drive valuable referrals.

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  • Yvonne
  • 10-10-18

What a Talk Trigger

This book has been one of the fastest I devoured in a while. I could not put it down and have already started on ideas and research for my own implementation. It is an easy listen, great additional assets and the accompanied Facebook group just makes this book a must for any and every entrepreneur. We'll done gentlemen!

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  • Justin Haskell
  • 03-10-18

Incredibly Powerful for any Business!

Most books provide you with a few good takeaways, but you don't end up doing anything with them in your business. Jay's message about talk triggers is something that you can almost instantly apply to your business and it will make a HUGE difference. What a powerful and simple message! I highly recommend diving deep into Jay's Talk Triggers and seeing how it can change your business.

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  • heather
  • 02-08-20

Better ideas on podcast where author was a guest

I was intrigued by the concept after hearing the author on a podcast. He had mentioned there were quite a few ideas in the book, so I figured I’d pick it up. I feel like I got more value on the podcast. It wasn’t bad for an audible credit, but it was nothing remarkable.

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  • Amazon Customer
  • 06-03-20

marvelous book

the greatest use of talk triggers was done by Jesus Christ. he performed many miracles to establish who he was. there are many prophecies that are fulfilled throughout the Bible. he had no marketing budget no advertising budget. yet his talk triggers influenced the world throughout the ages. his influence even changed time.

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  • Amazon Customer
  • 09-02-20

IFA attendee

I was very impressed with the content and already started coming up with ideas for my franchise — can’t wait to listen to the book

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  • Marina
  • 04-01-20

Interesting ideas, worth reading

Talk triggers brought up some interesting ideas from companies that have broken through the norm with marketing and caught on virally in most cases. Only thing I wish they incorporated is a wider range of industries and perhaps relations to personality and character rather than just business.

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  • Lindsay
  • 20-12-19

Can’t wait to get started!

Our small, but steadily growing company (Habit Nest) is always looking for ways to be relevant and helpful for our customers and to really keep that ball rolling, I was named Chief Happiness Officer. I am always looking for ways to help, encourage, and support our customers. I LOVED this book. I’m actually going to purchase the hard copy after listening to it because I need to really dive into some of these principles and ideas. I can’t wait to see where these excellent pointers takes our company.

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  • Emmily
  • 07-04-19

LOVE

Soooo obsessed!! Working on my talk triggers now! Have been telling everyone I know about this book!

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  • Daniel Norton
  • 29-03-19

Excellent listen for business owners

Jay Baer always offers great content and this is no different. I’m just starting my serviced based video editing business and the examples and points made in this book are just what I needed to hear. Focusing on what can be delivered, every time, to every customer becomes your talk trigger. I’ll be re-listening again for sure so I can dive deeper. They also offer a ton of bonuses for their readers on their website.

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  • S.T. Le Gray
  • 14-03-19

Exceptional Delivery on Talk Triggers

Talk Triggers grabs your attention and keeps your attention if you’re looking for a step by step system to gain customers who become excited to share their experience with your brand. The narration of the audible book is excellent. And if you discover this exceptional book isn’t what you were looking for, they’ll buy you a book of your choice! Now, how great is that? PS: I’m keeping my book and I’m betting you will too.