Listen free for 30 days

Talk Triggers

The Complete Guide to Creating Customers with Word-of-Mouth
Length: 5 hrs and 34 mins
Categories: Business, Career Skills
5 out of 5 stars (17 ratings)

£7.99/month after 30 days. Cancel anytime

Summary

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.

Talk Triggers contains:

  • Proprietary research into why and how customers talk
  • More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses.
  • The 4-5-6 learning system (the four requirements for a differentiator to be a talk trigger; the five types of talk triggers; and the six-step process for creating talk triggers).
  • Surprises in the text that are (of course) word of mouth propellants.

Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the listener to differentiate, it includes the precise formula for doing it. 

Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

©2018 Jay Baer and Daniel Lemin (P)2018 Penguin Audio

More from the same

What members say

Average customer ratings

Overall

  • 5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    4
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    3
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 4.5 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    5
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Thought provoking read

This is a great read for business owners and marketers alike. If you're fed up of chasing the intangible gains of social media engagement then this is the perfect antidote. it places the focus firmly on delivering value in different ways.

there are some great suggestions of how to get your customers talking about your business and how to drive valuable referrals.

Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Yvonne
  • Yvonne
  • 10-10-18

What a Talk Trigger

This book has been one of the fastest I devoured in a while. I could not put it down and have already started on ideas and research for my own implementation.

It is an easy listen, great additional assets and the accompanied Facebook group just makes this book a must for any and every entrepreneur.

We'll done gentlemen!

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Justin Haskell
  • Justin Haskell
  • 03-10-18

Incredibly Powerful for any Business!

Most books provide you with a few good takeaways, but you don't end up doing anything with them in your business. Jay's message about talk triggers is something that you can almost instantly apply to your business and it will make a HUGE difference. What a powerful and simple message! I highly recommend diving deep into Jay's Talk Triggers and seeing how it can change your business.

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Emmily
  • Emmily
  • 07-04-19

LOVE

Soooo obsessed!! Working on my talk triggers now! Have been telling everyone I know about this book!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Daniel Norton
  • Daniel Norton
  • 29-03-19

Excellent listen for business owners

Jay Baer always offers great content and this is no different. I’m just starting my serviced based video editing business and the examples and points made in this book are just what I needed to hear. Focusing on what can be delivered, every time, to every customer becomes your talk trigger.

I’ll be re-listening again for sure so I can dive deeper. They also offer a ton of bonuses for their readers on their website.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for S.T. Le Gray
  • S.T. Le Gray
  • 14-03-19

Exceptional Delivery on Talk Triggers

Talk Triggers grabs your attention and keeps your attention if you’re looking for a step by step system to gain customers who become excited to share their experience with your brand.

The narration of the audible book is excellent.

And if you discover this exceptional book isn’t what you were looking for, they’ll buy you a book of your choice! Now, how great is that?

PS: I’m keeping my book and I’m betting you will too.

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Leslie Marshall
  • Leslie Marshall
  • 13-02-19

Great ideas and free tools

As a mental health practitioner with HIPPA compliance regulations it is difficult to find ways to have your clients talk about your service. I loved the idea provided about the oral surgeons office. We are also considering putting a lending library in the lobby allowing clients to take books that we recommend instead of having to buy their own. We will be using a lot of the free tools provided on their website to begin brainstorming new ideas for a B2B marketing.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Magan Newton
  • Magan Newton
  • 04-02-19

Read for work - very easy and insightful read

I enjoyed this book. I was given it at work to read and thoroughly enjoyed it. It was an easy read that also sparked many ideas.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Kary Oberbrunner
  • Kary Oberbrunner
  • 08-12-18

Loved it live in London AND via audiobook too

I first heard Jay present this content in London at Chris Ducker's event (the Youpreneur Summit which I highly recommend). It was brilliant. I found the illustrations relevant and the research compelling. I bought the audiobook, uncertain how it would compare with the live presentation. I was pleasantly surprised. The depth and breadth of case studies proved entertaining and educational. I immediately started applying the concepts in our business by creating our own Talk Triggers. Thanks Jay and Daniel! I also point many of my clients to the book too.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Charles D. Ferrier
  • Charles D. Ferrier
  • 29-11-18

Great Book

Right to the heart will be a reference book in my. library. I think Talk Triggers goes hand in hand with a great USP.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 18-10-18

great explanation and succinct how-to-guide style

a powerful book to understand, identify, implement, and track your own talk trigger opportunities. didn't go overboard on message and got to the point of taking action. examples lend itself to applying the principles to your own business. also have amazing bonus features online to truly implement setting yourself apart.