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Summary

In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company - but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer.   

Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. 

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.

©2019 Marcus Sheridan (P)2019 Gildan Media

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Brilliant book, read with passion

I listened to the original version, read by someone else, but this version is fabulous!

1 person found this helpful

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Superb, brilliant, awesome

This will bring your business into the 21st century, it's the best 9.32hrs of your time right now.
Just make sure that you implement the changes to your business.

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An Inbound Marketing Must

Really enjoyed this book with loads of light bulbs going off in my head... if you're into inbound marketing this book is great

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Very well read with memorable stories

After seeing a Marcus Sheridan talk for ActIonCOACH, I bought this for more info and am so pleased I did.

Stories demand reflection and stick in my mind as clear examples & encourage action. The enthusiastic author reads his book which contains no fluff and always shares valuable callbacks that link the content with facts and narrative! I would happily listen again and reflect on the whole, taking inspiration for the parts of marketing I can implement to support the bigger, longer term picture.

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essential marketing knowledge

found the book more than useful in highlighting the impact simply consistently answering the right questions can have on company performance.

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You REALLY MUST Listen to this Book!

Marcus Sheriden is straight-talking and engaging guy. All his suggestions are eminently do-able. I gotta go now, I'n starting my They Ask, I Answer journey
Start yours by listening to this book!!

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A simple and elegant solution to on line marketing

A doable approach to on line marketing that most businesses will just ignore claiming they just don't have the time, which is great for any business that says "we can do this,in fact we are already doing it" but we need to do it better. It's s good to know that we will be ahead of the competition as we have already put they ask you answer into practice in a week.

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A must listen book for any business!

Wow, I have been blown away with the material and ideas in this book - it truly is a content marketing bible! I am ordering a paper copy of it too, so that I can study it in detail and apply to my own business and also to serve as a foundation to me starting to provide content marketing services as a freelancer! Thank you so much Marcus, you're one inspiring entrepreneur! I found your reading style very engaging and entertaining. I hope to email you with my success story of applying the principles in this book with success in my own life soon! Thanks again! A truly fantastic book!

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Awesome staff

Eye-opening. Great reading for every business owner. That's what the marketing should be all about.

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  • jrwaggs11oh
  • 14-04-20

best business book I've read yet!

this book was very enlightening and educational. my company for years has been doing content and videos. but we were not doing a good job of knowing how to utilize it and where to put it on the internet to make it into sales.
highly recommend to read for your business.!

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  • cyndi daves
  • 26-03-20

A Must Read For Any Industry!

If you can only read one book this year oh, make it this one! If you follow the principles outlined by the author you cannot help the turn your business around and be a super success!

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  • Jacob Stevens
  • 15-09-21

Couldn’t Keep Listening, Narrator ruined it.

A friend recommended this book to me, and I’m sure the content is informative. That being said, I only made it an hour into it before I just couldn’t stand the way Marcus was reading anymore. His vocal inflections while reading were stochastic, and almost made it seem like he was out of breath the whole time. Maybe exasperated is the right word. I’d be interested to see the text version and find out if every sentence actually has two or three commas. He also takes a big breath and a long pause right before saying the last two or three words of every sentence. It makes sense every once and a while for emphasis, but definitely. Not. [inhale]… every-single-sentence.

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  • Christian Vale
  • 10-08-21

content marketing simplified

excellent read. very easy to understand and I am looking forward to implementing it in my business.

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  • Ell Jay Lindsey
  • 16-06-21

Loved it!! - Ell Jay Lindsey

Loved everything about this book. It’s common sense but rarely is utilized as a sales strategy bc of old beliefs.
- Ell Jay Lindsey

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  • WILDBOT3D
  • 03-04-21

Get to the point

Stop berating me for doing it wrong and start telling me how to do it right. Ffs

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  • Venessa Drai
  • 01-02-21

Este libro me ha llenado la cabeza de creativad !

Hacia rato que lo leía un libro tan elocuente y fácil de escuchar y entender. si estás estancado en ideas, este libro te ayudará a abrir los ojos y a tener un montón de ideas sobre que escribir. lo pondré en prueba desde ya!

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  • Anonymous User
  • 28-12-20

Slow in the beginning, so glad I read it

This book was a little obvious in the beginning to someone already familiar with content marketing, but picked up toward the second half when it provided specific guidlines and resources. Very glad I read this book. I recommend it to anyone wanting to learn more about how content marketing can be used to convert new customers, especially if you are in an industry where content marketing isn't already the norm!

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  • Edward
  • 15-11-20

enlightening and motivating!

Incredible Book detailing all the steps necessary to implement inbound and content marketing for our company. thank you!

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  • Molly
  • 25-10-20

Simply the best resource I know of on the subject

I have followed Marcus' journey for about a decade and have found his information to be relevant and cutting edge. Its simplicity is almost too good to be true. Excellent book, I've shared his philosophy with countless individuals. Read this book...