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The Experience Maker

How to Create Remarkable Experiences That Your Customers Can’t Wait to Share

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About this listen

Competition is tougher than ever these days, and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?

The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company’s best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.

©2021 Dan Gingiss (P)2021 Morgan James Publishing Consumer Behavior & Market Research Customer Service Marketing & Sales Sales & Selling Marketing Money
All stars
Most relevant
Loved it!Very easy to understand the customers needs.This book is awesome , trust me.Everyone must listen.

Amazing

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I started listening to this book when I was having a poor customer experience with one company, so it was interesting & reassuring to hear great examples of companies nailing the customer experience. I felt relieved that the art of delivering a great customer experience isn't dead, and there were many points in the book I found myself nodding along in agreement.

Also great to have a book narrated by the author too.

Well written with lots of positive examples

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Same old things said here. If you have time go for it but there are better books out there packed with actionable steps for sure

Nothing special

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