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Youtility

Why Smart Marketing Is About Help Not Hype

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About this listen

The difference between helping and selling is just two letters.

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

©2013 Jay Baer (P)2013 Gildan Media LLC Consumer Behavior & Market Research Marketing Marketing & Sales Personal Development Personal Success Sales & Selling Digital Marketing Business

Critic reviews

"In today’s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important audiobook, Baer calls the art of being deeply valued by your customers Youtility. I call it smart."(David Meerman Scott, best-selling author of The New Rules of Marketing and PR)
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Most relevant
I heard about this from Marketingbook podcast and it's a real great audio book that makes you rethink marketing strategy and usefulness - great insights into companies that have been successful and those that haven't and why - but more importantly a process and methodology on how to do it.
I had a few ideas in the past and now they can be crystallised....
Helping our organisation.

Moony Victoire-Nijjar
Founder of My SOS Family.

Awesome book

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not detailed enough, no good todo list.
i was expecting a little more out from this book and the writer

good summary for content marketing

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I know marketing books without stories would be pamphlets, but I struggled to identify the key messages hidden amongst the long anecdotes.

Too many stories

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