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Evergreen Assets

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Evergreen Assets

By: John Lamerton
Narrated by: John Lamerton
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About this listen

Content marketing doesn't work – at least not in the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once and reap the rewards again and again (and again!).

Evergreen Assets will show you:

• How a cow's arse got John on primetime BBC TV.
• Why the world's worst website is still better than yours.
• How to make £125,000 from a 27p fridge magnet.
• Why you should abandon social media.
• How a spelling mistake increased sales by 48%.
• The real reason that “no-one's buying” from you.
• How to get the Queen of England to endorse you.
• What you ACTUALLY earn in an hour.
• How to sell more (by selling less).

©2021 John Lamerton (P)2022 W. F. Howes Ltd Business Development & Entrepreneurship Marketing Marketing & Sales Small Business Inspiring

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All stars
Most relevant
If you’re an ambitious business owner/ entrepreneur this book is an excellent listen. What this book clearly shows is John’s passion for ambitious lifestyle business owner’s development, a genuine passion for his area of expertise and a meticulous attention to detail when it comes to creating evergreen assets and implementing new actionable ideas. Join the dots, indeed !

This is the 2nd book by John Lamerton I’ve listened to

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Down to earth advice from a down to earth bloke. Plenty of actionable and achievable things for you to try in your own business.

Solid advice

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Really enjoyed this. Fantastic, this is a Cracking book, right, on to the next one……..

Another great book!

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Down to earth approach, with actionable examples.
Well set out, with clear structure to make the chapters reusable in their own right.

Clear, concise and to the point

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Johns work is just the thing for those who have started a business are and struggling to get what they want from it. Highly recommended all of his books. Probably best to read them in order Big Ideas For Small Business > Routine Machine > Evergreen Assets. Looking forward to his next.

John is the man!

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