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  • Contagious

  • Why Things Catch On
  • By: Jonah Berger
  • Narrated by: Keith Nobbs
  • Length: 6 hrs and 50 mins
  • 4.6 out of 5 stars (819 ratings)
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Contagious cover art

Contagious

By: Jonah Berger
Narrated by: Keith Nobbs
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Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What listeners say about Contagious

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Brilliant

So much learning in this book. Recommend it to all IT company owners. A must read.

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4 people found this helpful

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Amazing! Essential for entrepreneurs!

This book is incredible, if you're running your own business or trying to promote anything you HAVE to read this book.

It starts with laying the terminology that will be used in the book and then builds and builds with examples that you can apply to your project straight away.

Also it's so enjoyable and interesting, I listened effortlessly and enjoyed every second. A must must read!

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3 people found this helpful

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Refreshing

Contagious stood out for me. I've read a tonne of books, often left disappointed with the rehashed content. Contagious has modern and interesting examples and gives a practical recipe for giving your idea every chance of success, all whilst keeping it simple. Well worth the money. Enjoy!

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A lot of Aha! moments

I really enjoyed listening. many moments i found myself engrossed as he unfolded reasons behind why we act like sheep sometimes. so many Aha! moments in particular to the growth of certain brands.

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Definetley worth a read, or should I say listen!

It's a great book that shows the science of things going viral rather than just theories. It can be applied to any business, start up or established. One thing is for sure I will apply it to my business and hopefully it will help me become very successful.

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Good short book

Like the title said, it tries to explain why. But it doesn't explain how. I also think that in many cases it tries to reverse engineer the success, but that's might not be exactly how things happened as there can be other factors.
Anyway it's a good short book that I recommend

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Practical

Liked that the examples are practical.
Easy to follow. Very interesting, that they are memorable!

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GREAT!

some very insightful information, would definitely recommend for any one who is attempting to generate exposure Dorset their products.

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Few points made

although seemingly interesting throughout listening, in hindsight very few points are really highlighted, and of those most are not original insights

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Best read of the year

A must for those interested in marketing and communication. Up to date, scientific and beautifully written.

I will be re reading it again soon!

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