Showing titles in Advertising

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.

Ready to turn ChatGPT into your personal income engine? Whether you're a total beginner or a digital entrepreneur, Make Money with AI gives you the exact blueprint to build passive income, online side hustles, and automated businesses—using nothing but your creativity and the power of AI.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

If you're looking to start, scale, or grow a digital business where clients act like your boss, and you see more of your office chair than your family... There are plenty of other agency models that will help you do that. If you want a business where clients are your partners and you're only needed for a few hours a day because AI does all the delivery for you...The Instant AI Agency is worth your attention. Whilst most people help businesses make more sales by adding more complexity, more staff members and more expensive overheads - We do the opposite.

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

The Truth Behind Fashion Ads: Reality vs. Illusion by Elira Fontayne is a bold, eye-opening exploration of how the fashion and beauty industries shape what we see, feel, and believe. In a world saturated with flawless faces, perfect bodies, and endless product promises, this book pulls back the curtain on the global illusion machine that sells not just clothes and cosmetics — but dreams, insecurities, and identities.

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

Discover How to Earn Passive Income Without Falling into the 'No Traffic' Trap. The Ultimate Guide for Aspiring Blogpreneurs. Your Blogging Journey Starts Here! Do you dream of earning passive income from your blog but can't find the starting line? What if you could unlock a blueprint that guides you from first post to financial freedom? Tired of pouring your heart into blog posts only to hear crickets? What if you could captivate an eager audience hanging on your every word?

Are you ready to escape the 9-to-5 grind and build a profitable side hustle using the most powerful tool of our time—Artificial Intelligence? This step-by-step guide reveals exactly how to generate consistent $5K monthly cash flow by leveraging AI tools, automation, and smart digital strategies.

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.

THINKING like a copywriter: 110 lessons on mindset. These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.

Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.

Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class, is a hugely dynamic businesswoman and isn't afraid to try, fail and create something new from her mistakes; she is constantly on the path to growth. In her book, she will show listeners how to find a balance between their brand and their personal life, how to generate a huge brand following, how to build contacts when no one knows who you are, how to rise above cancel culture and the pressures of social media to use it powerfully and with purpose, and so much more.

2023 UPDATED EDITION. Learn Google Ads (AdWords) in Plain English - Step by Step!

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.