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  • Change

  • How to Make Big Things Happen
  • By: Damon Centola
  • Narrated by: James Fouhey
  • Length: 9 hrs and 50 mins
  • 4.6 out of 5 stars (16 ratings)
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Change cover art

Change

By: Damon Centola
Narrated by: James Fouhey
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Summary

How do you change someone's mind? How do you stop bad habits? A bold new theory about the way ideas and behaviours spread (and can be altered) from the world's leading expert, Professor Damon Centola.

How did movements like the Arab Spring and Black Lives Matter take off when they did?

How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?

Why did Twitter take hold while Google+ has failed?

What surprising lessons can we learn from COVID-19?

From the spread of COVID-19 to the rise of political polarisation, from implicit bias to genetically modified food, from NASA to Netflix - it's time to think differently about how change works.

Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils more than a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.

Change shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep yet accessible research and fascinating examples, Change presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.

©2021 Damon Centola (P)2021 Hodder & Stoughton Limited

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Very interesting, could have been half the length

This book demonstrates an interesting idea well, and I really enjoyed listening. The first half is absolutely fascinating. The second half I felt was mostly variations of the concept discussed in the first half, with too many examples of complex contagion to the point of exhaustion. When contagion is discussed in regards to a progressive movement, such as BLM, and the full medley of ideas that a full subscription to that movement entails, it is described as a 100% honest pursuit, the uptake of which has happened by pure revelation to the masses. I think this sells short the reality of the runaway collective fear of an "ism-accusation", that has inspired many adopters, and has perhaps helped the movement garner momentum and support more than anything else. But other than this conflict with my personal opinion, and the slight repetitiveness of the second half, I found the arguments compelling and they are not restricted to one field but are applicable to political life, business life and even ones own social life.

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