Showing titles in Advertising

You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell…This book contains the playbooks that took me from sleeping on my gym floor to owning a multimillion-dollar portfolio of companies that generate $200,000,000 a year. Wanna know the biggest difference between those two time periods? How many leads I was getting.

Four changes to pricing and packaging grew WP Engine from $1 million to $5 million in a single year. No new product, no new market, no new funding — just four changes to what the company already had. That is a multiplier: a place where a small change produces an outsized, durable gain in growth and profit through a mechanism you can understand and repeat, rather than a stroke of luck you can only envy.

I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo…. combined…. as a kid in my twenties…. using the $100M Offer method. It works. And it will work for you. Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change... but what?

If you have a business, this book will help you make more from it. If you don’t have a business, this will help you start one. If you have parents, this book will help you retire them. If you have rivals, this book will help you beat them. If you have monetary goals, this book will help you achieve them. I can show you how to accelerate cash flow in a business — in other words, get more customers to spend more money in less time (over & over again).

Learn the proven steps to explode your network marketing results. In Moon Shot, Sandro Cazzato shares his process for establishing a network marketing operation capable of igniting long-term, sustainable success. You’ll learn the basics of network marketing, along with important strategies and...

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand. The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from...

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

Если вы копирайтер или только хотите освоиться в профессии — эта книга для вас. Чтобы стать востребованным специалистом, к которому выстраивается очередь из заказчиков, недостаточно хорошо писать. Копирайтер умеет искать клиентов и находить с ними общий язык, быстро понимать задачу и ухватывать нужную тональность, выстраивать взаимоотношения так, чтобы заказчики оставались довольны работой и рекомендовали его своим друзьям и знакомым.

What if the most valuable asset you own isn’t your business, your network, but the knowledge, experience, and perspective you’ve spent a lifetime building? Most people have far more value inside them than they realize. Years of experience. Hard-earned lessons. Patterns they can see that others miss. Problems they know how to solve. Stories, skills, scars, insights, and ideas that could help other people move faster and avoid costly mistakes. Yet much of that knowledge remains trapped in their head. The New Genius Code shows you how to change that. Justin Michael and Jeremy C.

Why do some brands earn a lasting place in people's lives while others—with bigger budgets and smarter technology—simply disappear? After thirty years building Fortune 500 brands, Kim D. Rozdeba is convinced the answer isn't strategy, data, or design. It's human truth. Human truths are the universal needs and emotions that cut across every culture, category, and generation—the desire to feel valued, the hope for a better tomorrow, the fear of loss, the longing to belong, the search for meaning.

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

Brought to you by Penguin. *Narrated by Seth Godin* #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless...

The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

Brought to you by Penguin. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last?...

When is the best time to come up with ideas? Why do we often have creative breakthroughs while we’re sleeping, playing or on the move? How can you overcome self-doubt, fear of failure, and rejection? The answer to all these questions can be found in this book. Award-winning adman, entrepreneur...

You're a sales professional. It's what you were meant be. Selling is in your blood. Following up on his phenomenal best-selling audiocassette program, The Psychology of Selling, Brian Tracy's Advanced Selling Techniques is a powerhouse advanced selling program for seasoned sales professionals.

THINKING like a copywriter: 110 lessons on mindset. These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.

'A book for the ages' – Rory Sutherland, author of Alchemy How did the world's best brands get so big? They had more than great products – they hacked the human mind. This audiobook reveals their secrets. Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with...

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.