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Summary

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire.  

Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn: six direct-response principles that must be applied to social media marketing; the most powerful marketing tactic (per Google); how to get riches with niches and become a magnet to your customers; the monetizing magic of crafting effective emails; the number-one way to prevent wasted marketing dollars; five ways to grow your list for free (before spending a dime on advertising); how to turn passive content into an active conversion tool; how to create raving fans who introduce you to their networks; how to turn niches into riches, laser in on your perfect prospects, and ignore the "tire kickers"; and how to harness the biggest secret in social media - offline.  

Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

©2020 Entrepreneur Media, Inc. (P)2020 Gildan Media

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  • Dave C
  • 07-09-20

Information is good, but...

I like the information but constantly referring to other content by saying " see figure 11.13 or see figure 4.2". Does the person reading this book not know this is an audio book?? If the narrator is constantly going to refer to figure 15.6, 13.9, 21.2; why not give the purchaser a copy of the book do we can see what the references are to. I almost thought it was a machine reading it. This was the most annoying narrator in any audio book I've listened to.

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  • H. J. C.
  • 09-12-20

The New Golden Standard in Online Marketing

I have read more than a dozen books on the topic of online marketing. All seem to complicate this topic. This book lays it all down in simple and actionable steps. I wish I had access to such lessons before throwing a lot of money on ineffective marketing

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  • Anonymous User
  • 27-09-21

Lots of good info

Im a laggard in the social media world. This book has a ton of what seems like practically applicable knowledge. I listened to the book and was convinced to order the paperback.