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No B.S. Marketing to the Affluent

No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
Narrated by: Shawn Compton
Length: 9 hrs and 20 mins
Categories: Business, Marketing
4.5 out of 5 stars (4 ratings)

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Summary

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples. 

You'll also discover how to:  

  • Use 10 surprising emotional buy triggers the affluent find irresistible  
  • Stop selling products and services, and learn how selling aspirations and emotional fulfillment is more profitable  
  • Use Kennedy's Million-Dollar Marketing System
  • A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use  
  • Apply the magic language of "membership" to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels
©2019 Entrepreneur Media, Inc. (P)2019 Gildan Media, LLC.

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  • Overall
    5 out of 5 stars
Profile Image for James M. Rachor
  • James M. Rachor
  • 28-07-19

super awesome content

as a friend of Dr. David Phelps, who is mentioned in the book, and is a client of Dan Kennedys, this is the ultimate guide to today's business, and so amazed at the helpful content. I have sent copies to my son's, and friends!!!! Thanks for writing it and being transparently truthful.

7 of 8 people found this review helpful

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    4 out of 5 stars
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    5 out of 5 stars
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    2 out of 5 stars
Profile Image for Angel L.
  • Angel L.
  • 18-10-19

I wasn’t expecting Trump rhetoric

The political opinions are irrelevant to the main point of this book. For that reason I took off stars. When it comes to breaking down strategies for selling to the affluent, it’s a great book. You just gotta weave through the garbage.

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    1 out of 5 stars
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  • Kindle Customer
  • 18-08-19

Trumpist

I wanted to learn about marketing to the affluent; instead got a detailed explanation of the political beliefs of the author. He thinks Obama was terrible but is a fan of Trump. He believes Trump is an admirable billionaire, and has been beneficial to the middle class. He's so enamored with the cult that seemingly praises Trump every other paragraph. I couldn't take him seriously. Whatever else he had to say, I didn't want to hear it.

8 of 18 people found this review helpful

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    1 out of 5 stars
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  • ds
  • 28-06-19

Politically Charged + Trump Supporter

Despite this book being totally worthless it’s political.

I got a refund and I want my time back.

18 of 50 people found this review helpful

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    1 out of 5 stars
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Profile Image for Eric
  • Eric
  • 20-09-19

He mentions Trump as a positive

Enough said... I will never read Dan K again. He likes Donald. Donald is clearly an idiot. Dan is not far behind.

1 of 5 people found this review helpful