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  • The Boutique

  • How to Start, Scale, and Sell a Professional Services Firm
  • By: Greg Alexander
  • Narrated by: Greg Alexander
  • Length: 4 hrs and 49 mins
  • 5.0 out of 5 stars (4 ratings)
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The Boutique cover art

The Boutique

By: Greg Alexander
Narrated by: Greg Alexander
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Summary

What is a boutique?

A professional services firm past the start-up stage but pre-scale. Examples can be found in consulting, marketing and advertising, IT services, etc. It's basically anyone who sells their expertise.

There are 1,465,900 boutiques. This book is for owners of professional services firms. It is about what firms at scale do. It is about what boutiques need to do to scale. This knowledge gap between those at scale and those not at scale makes all the difference.

There is about two trillion dollars spent per year on professional services. Those at scale capture most of it. If you want a bigger piece of the pie, you must scale.

We are in the golden era of boutiques. The business models of your clients are being disrupted. This makes it virtually impossible for them to have all the required expertise in-house. Clients are looking for external expertise. Clients have big budgets to spend. Clients are buying from boutiques in record numbers. The sun is shining. Time to make hay.
©2020 Greg Alexander (P)2021 Greg Alexander
Business Development Management Professional Services
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Profile Image for Chris B

Outstanding Book on Boutiques

This book is a goldmine of information on how to setup, scale and sell a boutique professional service firm. There's info here that I have seen nowhere else. Also the questions at the end of each chapter are challenging and thought provoking. Outstanding book!

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