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Summary

Turning Words into Magic And Dreamers into Millionaires.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

  • multiply the effectiveness of your advertising
  • understand the tug-of-war between intellect and emotion
  • plant a mental trigger in the mind of your customer
  • create totally new concepts from combinations of old ones
  • see the opportunities around you- avoid the danger of overchoice
  • escape the need to advertise "Sale! Sale! Sale!"
  • find the genius that hides within you- receive the best others have to give
  • focus your advertising, your business, and your life

    Along the way, the Wizard will:

  • share the power of encouragement
  • talk to you about your Ruby Red Slippers
  • make you understand how lucky you are
  • show you how to avoid the mistakes that others have already made
  • convince you of the need to rest.
  • ©1998 Roy Williams (P)2000 Roy Williams

    What listeners say about The Wizard of Ads

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    Loved it!

    An incredibly funny, witty and inspiring book that will help you see the world with fresh eyes. Whether you're a copyrighter, a salesperson or a business owner - this book will be like gold dust to you. It goes way beyond other books covering these topics, touching on subjects such as ethics, spirituality, and even romance. The audiobook presentation of the book is also one of the best I've heard. Narrated by lively professional actors and brought to life with sound effects and music. Don't hesitate to purchase this book. You won't regret it.

    • Overall
      4 out of 5 stars

    True wizardry

    Move over Harry potter this guy is a true wizard... Of words and clever thinking

    Creatively written and engaging. Will make your mind wake up in areas you didn't know you had...

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    • John F
    • 09-01-17

    If you have a hard time hearing don't waste your time

    The content was very good, but the background sounds and music were unnecessary. If you have a hard time hearing this book is very frustrating to listen to. It is very difficult to hear what the narrator is saying when the background noise is just as loud as they are talking. Buy the book if you really want to get the messages in the book

    3 people found this helpful

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    • Jefferson
    • 07-01-12

    Wise Wizard of Ads

    over two years, I've purchased 300+ business and self help books from audible. BY FAR this has been the most audio appealing book I've bought. The fact that the advice and pointers are revealing makes this book even better.

    I hardly write reviews nor rate, but for this book I did. No B.S.

    2 people found this helpful

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    • Razvan Rogoz
    • 03-03-12

    Unexpected & Amazing Insights From A Master

    This was my first purchase off Audible.com. I never heard of Ray H. Williams before. However, as a required resource to achieve one of my goals, I have decided to give it a try and buy “The Wizard of Ads”.

    What a good decision this proved to be. While it’s style is very different from mainstream copywriting teachers like John Carlton and Dan Kennedy, I have learned in four hours more usable insights about copywriting, sales & marketing than I can usually learn in a 3 day seminar.

    The second part of the book was almost entirely about designing the right life philosophy. I wasn’t really expecting for this, but the insight brought by Ray confirmed many of my beliefs and made me reconsider a few key notions I had about life.

    The final lesson, the “Letter to Garcia” was brilliant. The essence of this small essay is that the key of success is focusing on one thing and doing it, without further excuses. The reason why most people lack success is because of the countless reasons & excuses they find just not to do a single task if it’s not to their liking.

    Now I’ve bought Secret Formulas of the Wizard of Ads and I’m looking forward to see what further wisdom Ray can teach me. I highly recommend “The Wizard of Ads” to anyone looking for a crash course in advertising & sales mentality and how to succeed in a changing world.

    Be the kind of men who can “deliver the letter to Garcia” and nothing in this world can stop you from achieving your dreams.

    2 people found this helpful

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    • Anonymous User
    • 14-12-20

    The audiobook is nightnare

    The sound effects which are SO unnecessary makes it so annoying. Just read the book or find an audiobook without loud, goofy, obnoxious sounds.

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    • Dana
    • 29-11-20

    The best marketing book ever

    I have no idea who this author is, but he's a pure genius. Both in the style of writing this book and in the wisdom. I have listened to it 4 times now and will continue to memorize the secrets to advertising. Worth millions.

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    • TW
    • 11-09-20

    wow - enlightenment for leaders

    what a delightfully book- the stories are told well. The effects are great and work with the stories. The historic references are excellent and make you proud of how far we have come as a nation. Think about the good in everthing and learn from every situation. enjoy it

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    • Brian L. Mayers
    • 11-10-19

    This is a great resource for any marketer

    This is a great resource for any marketer. The orator makes this adventerous and fun.

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    • Jared
    • 12-03-19

    Still valid in 2019

    Many points in this are timeless. It’s a book I plan on re-reading many times.

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    • Anonymous User
    • 16-07-18

    the sound effects make it tough to follow

    lots of sound effects. For a book makes it really tough to follow. I understand some here and there, but it's the whole entire book. not bad content just can't follow it.

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    • Anonymous User
    • 01-01-18

    Informational

    I thoroughly enjoyed the book, and the plethora of noteworthy quotes. But the added sound effects distracted from the valuable content, particularly when listening at 2x speed and above.