Eating the Big Fish
How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
Get 30 days of Standard free
£5.99/mo after trial. Cancel monthly.
Eating the Big Fish
Narrated by:
A. T. Chandler
Buy Now for £13.95
-
Narrated by:
-
A. T. Chandler
-
By:
-
Adam Morgan
Summary
The second edition of the international best seller, now revised and updated....
This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies web links to view interviews online, and offers supplementary downloadable information.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2009 Adam Morgan (P)2012 Audible, Inc.
adbl_web_anon_alc_button_suppression_c
So much knowledge…
Something went wrong. Please try again in a few minutes.