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  • Eating the Big Fish

  • How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
  • By: Adam Morgan
  • Narrated by: A. T. Chandler
  • Length: 12 hrs and 4 mins
  • 4.0 out of 5 stars (3 ratings)
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Eating the Big Fish cover art

Eating the Big Fish

By: Adam Morgan
Narrated by: A. T. Chandler
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Summary

The second edition of the international best seller, now revised and updated....

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies web links to view interviews online, and offers supplementary downloadable information. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 
©2009 Adam Morgan (P)2012 Audible, Inc.
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So much knowledge…

Great listen. So much knowledge to absorb but the narrator sounds like a robot, makes it difficult to listen to.

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