Showing titles in Advertising

You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell…This book contains the playbooks that took me from sleeping on my gym floor to owning a multimillion-dollar portfolio of companies that generate $200,000,000 a year. Wanna know the biggest difference between those two time periods? How many leads I was getting.

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the...

I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo…. combined…. as a kid in my twenties…. using the $100M Offer method. It works. And it will work for you. Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change... but what?

If you have a business, this book will help you make more from it. If you don’t have a business, this will help you start one. If you have parents, this book will help you retire them. If you have rivals, this book will help you beat them. If you have monetary goals, this book will help you achieve them. I can show you how to accelerate cash flow in a business — in other words, get more customers to spend more money in less time (over & over again).

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises. 

Four changes to pricing and packaging grew WP Engine from $1 million to $5 million in a single year. No new product, no new market, no new funding — just four changes to what the company already had. That is a multiplier: a place where a small change produces an outsized, durable gain in growth and profit through a mechanism you can understand and repeat, rather than a stroke of luck you can only envy.

Brought to you by Penguin. *Narrated by Seth Godin* #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless...

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.

We are in the golden era of boutiques. The business models of your clients are being disrupted. This makes it virtually impossible for them to have all the required expertise in-house. They are looking for external expertise. They have big budgets to spend. Clients are buying from boutiques in record numbers. The sun is shining. Time to make hay.

一時的な「いいね」やバズを追いかける疲労から抜け出し、SNSマーケティングを確実な売上と記憶に残るブランド構築へと転換させる実践的なロードマップを手に入れませんか。毎日の通勤電車や作業の合間に耳を傾ける...

Transforma cualquier oferta confusa en una opción irresistible dominando el posicionamiento y tu propuesta de valor. Ideal para escuchar camino a la oficina, esta guía práctica elimina el ruido mental y te enfoca en lo que realmente importa. Supera la frustración de tener una gran idea que...

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.  

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Abandona tu presencia digital dispersa y crea una estrategia de marketing enfocada que genere ventas reales y medibles. Si te sientes abrumado acumulando interacciones que no pagan las facturas, es hora de construir una identidad comercial magnética. Deja de intentar agradar a todo el mundo y...

SCALING YOUR STORY is not written from the comfort of certainty. It is written from the memory of long days that blurred into longer nights, from a business that looked successful on the outside but felt heavy on the inside. There was a time when Brian Keane believed working harder was the answer. More hours. More content. More effort. But the truth revealed itself slowly growth doesn’t come from doing more, it comes from doing the right things, in the right order, with the right structure behind them.

Stoppe die endlose Jagd nach Likes und verwandle deine Reichweite durch gezielten Markenaufbau in messbaren Umsatz. Wenn du beim Pendeln nach einer klaren Strategie suchst, um dein Business online profitabel zu machen, liefert dir dieser praxisnahe Begleiter die Lösung. Lerne, wie du aus...

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.

Agency and economics. It's that simple. Most creative, design, technical, digital, marketing, and advertising-type agency owners face constant daily challenges when trying to scale their agency business. Spencer Gallagher and Peter Hoole guide you through the growth journey with their intimate experience, having over the last 13 years helped thousands of agencies scale. Having been involved at every possible stage of the agency growth journey, they are confident that this book has all the information you need to help build a best-in-class agency.

When two unrelated things come together, something new springs into existence; they form a third thing, and that becomes a new idea. That’s Crossover Creativity. The more you read, watch, observe, and consume, the more fuel for ideas you have in your brain and the more crossover creativity will happen for you. In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action–as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.