The Story of Lululemon: Little Black Stretchy Pants cover art

The Story of Lululemon: Little Black Stretchy Pants

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The Story of Lululemon: Little Black Stretchy Pants

By: Chip Wilson
Narrated by: Chip Wilson
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About this listen

The unauthorized story of Lululemon.

This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.

Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great.

This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.

©2018 Time Is Tight Communications Ltd (P)2018 Time Is Tight Communications Ltd Business Professionals & Academics

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All stars
Most relevant
Valuable lessons from building a billion dollar business. Thanks, Chip, diving into the details and share the story!

Amazing story

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very insightful, educational and inspiring!

I liked the personal touch about his life and how he found a work life balance

loved it!

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Great story of the founding and growth of amazing company. Also a cautionary tale for founders of what can happen when you let the wrong investors in!

Inspirational story and a cautionary tale

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Loved this book. At par with the likes of Shoe Dog in my opinion, a top class autobiography. He is authentic, honest, doesn't hold back. Many golden nuggets and valuable advice for entrepreneurs. Also loved that he shares his list of favourite business books, allowing me to know what to listen to next.

Learned so much reading this

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I bought this because someone else compared it with Shoe Dog which is a brilliant book. As I started listening I was disappointed. It wasn't helped by the narration (Chip himself rather than a professional) and the clips of people narrating their own bits.

However, the book comes into its own in the second half. I am really pleased I stuck with it.

There is a lot to learn from this book and I have altered my thinking as a result.

I recomend you listen to it.

Starts slowly. Stick with it.

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