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Summary

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise. 

In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with more than 32,000 stores around the globe. An irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you.

©1977 Ray A. Kroc (P)2018 Tantor

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How to get rich - a manual.

I thoroughly enjoyed this book by Ray Kroc, inspired to me after watching the movie "The Founder"(2016)

When I watched the movie, I initially looked for audiobook, but at the time after the movie - this audio version (2018) was not made, and so I read the book.

I was so impressed with reading the book, that a year later when this audiobook was released, I listened and consumed it within a week.

This book is definitely better then the movie.

It gives you real insight into the mind of a millionaire and the steps he undertook to reach there.

Many books written on how to make money - made their money by getting you to buy their books.

Not Ray, in this book, he covers much of the gap left by the movie, and it highlights how he went from an ambulance driver in World War I (he was with Walt Disney who was also an ambulance driver at the time), to a piano player working for money, to selling paper cups, to selling multimixers, and coming upon the McDonald brothers.

The movie sort of portrayed Ray in a negative light, however the book highlights the difficulty he had with his first wife, the problems that the McDonald's brothers gave him (to the point he thought they wanted him to fail), and the simply hard work he had to get to where he wanted to.

As he said in the book, people thought of him as an overnight success, but thirty years is one hell of a long night.

This story is the story of ambition, constant setbacks and grinding it out to overcome those setbacks.

Lets not take this the wrong way, many of the chief executives including Ray, his daughter, his first wife all had diabetes. They probably at the time did not link this with the quality of the food they ate at McDonald's. He had multiple medical problems.

The success of McDonald compared to any other franchise - KFC, Burger King, Hardee's, Wendy, Tim Hortons - is laid out here.

This is one listen you don't want to miss.

4 people found this helpful

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A business classic

My only regret is that I took so long to get around to reading it. Essential entrepreneur fuel.

1 person found this helpful

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Sales Bible

The worthwhile story of a master visionary and salesman of the last century; who is really a true inspiration for entrepreneurs.

1 person found this helpful

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Great book on entrepreneurship

Great audiobook- you will learn about McD and how he started up and ran the business

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One of my favorites

Fantastic Insight into the story of Macdonald’s , a must read on anybody wanting to become a visionary ceo

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Story of Success of a true entrepreneur

A man who truly believed in himself when no one else would. Very well writing book from a true entrepreneur, who never throw in the towel.

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Optimiism, passion and buisness

It was much more of an “alive” 1st person life story than I expected.Funny, large and enjoyavle.
Also great performance by the reader.

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Thoroughly recommended

Whether you love or hate McDonald's, this book is an excellent story of what it takes to be an entrepreneur - it really is a grind. It shows how persistence and overcoming objections really pays off. Only one chapter where he starts boasting should be skipped, it ruins the image of the man.

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Greatly disappointed

A story of a man who apparently never made a mistake, where if another were ever unhappy with him it was never the fault of Ray Kroc. This audible book felt more like an advert to protect the name of Ray Kroc and why he should apparently be hailed as a Saint.

Thoroughly dissapointed.

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Dedication and Persistence is the key to Success

Ray Kroc was absolutely brutal in business. He knew how, when and what he wanted to achieve. He didn't cut any corners and had a dedicated spirit to fulfiling his ambitions. He never let failure get in the way and overcame the setbacks and pitfuls of business. He is a true testament to what a man with dedication and persistence can achieve. Not to mention he started McDonald's at 52, whilst having diabetes and arthritis. An Inspiring story of resilience and vision. A must read!

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  • Andy
  • 09-05-19

inspiring and motivating. Hooray Ray iroc

Very inspiring book. Raise style and dedication to quality and integrity is uplifting. I would highly recommend any entrepreneur read it

3 people found this helpful

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  • CLAUDIO TRICHES
  • 07-05-19

Narrator Voice

The voice tone of narrator Was not nice for a 7 hour audio book. Turns boring

2 people found this helpful

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  • Saad H
  • 29-01-19

Continuation from the movie

If you have watched the movie the book will only add the lufe of Kroc after the movie ended.

2 people found this helpful

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  • Josh
  • 26-04-19

Didn't love the tone of the narrator's voice

I loved the story and the message, but was not a fan of the tone of the narrator's voice.

4 people found this helpful

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  • Brandon
  • 20-12-18

great book annoying narration

Ray Krok's story is great, but the narration is just so painfully fake and annoying.

4 people found this helpful

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  • Raymond Loh
  • 01-02-20

Let’s grind it out

This is the first non IT startup book I read.

Ray Kroc who was a door to door sales man selling paper cups and later, multi-mixer, started MacDonald at the age of 52.

The book titled "Grinding it out" is so aptly named. Ray Kroc grinded out in the formative years.

Who would think flipping burger can create a hamburger high school & university, a $21 billion yearly revenue and 37,800 stores world wide.

For a man who rolled up his sleeves and started a mega biz so late in his life, is an inspiration too many.

I strongly recommend this book.

1 person found this helpful

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  • Aiesha
  • 30-12-18

Very impressive history of McDonalds and Krok

I learned so much about perseverence in business and be willing to take risks on your own business ideas regardless of who doubts you. Great book

1 person found this helpful

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  • karl neubert
  • 03-02-21

Very informative book

Loved it, very well narrated book that details the history of the McDonald's Corp from its founding to the then current day of when book was written.

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  • Hemali Tanna
  • 05-12-20

Enjoyable and inspiring read

Ray Kroc was a fine man, who truly cared about people. Very interesting story and inspiring book. I had already watched the movie 'The founder' and loved it. After listening to this book, I want to watch the movie again!

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  • Neven Corak
  • 25-10-20

Highly recommend

An excellent book. Very educational and useful material delivered in a light, entertaining way. Also in my opinion narration could not have been any better. Overall great job.