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Summary

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise. 

In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with more than 32,000 stores around the globe. An irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you.

©1977 Ray A. Kroc (P)2018 Tantor

What members say

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  • Jack
  • London, UK
  • 09-12-18

Sales Bible

The worthwhile story of a master visionary and salesman of the last century; who is really a true inspiration for entrepreneurs.

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better than the movie

the movie pictured him as a sleazy cut throat who stole a brand from naive brothers sitting on a goldmine. i think the narration here gives a clearer perspective of things

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Excellent

Concise and excellent book. Well read. Ray Kroc was a titan of the business world and truly inspirational.

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  • Amazon Customer
  • 19-11-18

Elbow grease

Blue collar life story of rags to riches. many current business can learn from Ray Croc on how to serve their customers better.

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  • Nstreater36
  • 31-10-18

The Man, The Myth, The Legend!

An inspirational book written many years before the continuous generations that have all built upon the vary foundations set by Ray Kroc. He will always be known as a "Worldwide Pioneer"!!

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  • Cristina Johnson
  • 27-10-18

Ray Kroc a visionary that believed in a skill work

a great insight to the workings of the founder of McDonald's. Ray Kroc took advantage of opportunity.