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Grinding It Out

The Making of McDonald's
Narrated by: Stephen Bel Davies
Length: 6 hrs and 58 mins
4.5 out of 5 stars (77 ratings)
Regular price: £16.09
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Summary

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise. 

In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with more than 32,000 stores around the globe. An irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you.

©1977 Ray A. Kroc (P)2018 Tantor

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How to get rich - a manual.

I thoroughly enjoyed this book by Ray Kroc, inspired to me after watching the movie "The Founder"(2016)

When I watched the movie, I initially looked for audiobook, but at the time after the movie - this audio version (2018) was not made, and so I read the book.

I was so impressed with reading the book, that a year later when this audiobook was released, I listened and consumed it within a week.

This book is definitely better then the movie.

It gives you real insight into the mind of a millionaire and the steps he undertook to reach there.

Many books written on how to make money - made their money by getting you to buy their books.

Not Ray, in this book, he covers much of the gap left by the movie, and it highlights how he went from an ambulance driver in World War I (he was with Walt Disney who was also an ambulance driver at the time), to a piano player working for money, to selling paper cups, to selling multimixers, and coming upon the McDonald brothers.

The movie sort of portrayed Ray in a negative light, however the book highlights the difficulty he had with his first wife, the problems that the McDonald's brothers gave him (to the point he thought they wanted him to fail), and the simply hard work he had to get to where he wanted to.

As he said in the book, people thought of him as an overnight success, but thirty years is one hell of a long night.

This story is the story of ambition, constant setbacks and grinding it out to overcome those setbacks.

Lets not take this the wrong way, many of the chief executives including Ray, his daughter, his first wife all had diabetes. They probably at the time did not link this with the quality of the food they ate at McDonald's. He had multiple medical problems.

The success of McDonald compared to any other franchise - KFC, Burger King, Hardee's, Wendy, Tim Hortons - is laid out here.

This is one listen you don't want to miss.

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Surprised

Good story and lots of lessons applicable to non food related businesses. Quite engaging for a business book and I got through it far quicker than usual.

I didn't realise until the end that it was written so long ago, but did have to smile when Ray says that no McDonalds will ever resort to automated ordering machines, given they all now are.

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Sales Bible

The worthwhile story of a master visionary and salesman of the last century; who is really a true inspiration for entrepreneurs.

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better than the movie

the movie pictured him as a sleazy cut throat who stole a brand from naive brothers sitting on a goldmine. i think the narration here gives a clearer perspective of things

1 of 2 people found this review helpful

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Excellent

Concise and excellent book. Well read. Ray Kroc was a titan of the business world and truly inspirational.

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  • Saad H
  • 29-01-19

Continuation from the movie

If you have watched the movie the book will only add the lufe of Kroc after the movie ended.

1 of 1 people found this review helpful

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  • Brandon
  • 20-12-18

great book annoying narration

Ray Krok's story is great, but the narration is just so painfully fake and annoying.

1 of 1 people found this review helpful

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  • Mega C.
  • 21-04-19

An inspirational business success story

This is a really great book as it lists out how Mcdonalds was founded and the ideals that made it possible. The earlier chapters describes how Ray Kroc went from a salesman and a piano player in Chicago and Florida, how he struggled. Then in the middle of the book, he describes how his venture with the Mcdonalds brothers went, and why he had to ultimately challenge those brothers for the right of Mcdonalds. Ray Kroc in the later part describes how Mcdonalds came to be. How dishes like Fish fillet, large fries, shamrock shake, and apple pie came from entrepreneurial franchisees. His way of creating a business within a business is pretty unique back in the day, and can still be an inspiration today. What I liked about this book was the way it was written, it didnt feel boring, it felt inspirational to learn that even when you are 52, your chance in life might come, but only if you work hard at it. Dont give up, continue trying to change your life for the better.

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  • Rahul Pawar
  • 02-04-19

very inspiring

the story of Ray Kroc is just superb. he does not mince words and tells us nothing but the truth. the struggles he had were numerous, but he conquered them. he lived with a vision and worked hard to achieve it. the narration is also very animated, so sounds like Ray himself is speaking.
go for it. you'll love it!

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  • Anonymous User
  • 24-03-19

Quality

I will never eat a large fry with shame again. He tells a story as well as he makes a burger.

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  • Amazon Customer
  • 02-02-19

Started at 52 year old

Love Rays story! Selling paper cups set Ray up
to know a great opportunity when he saw it. Ray story like most other widely successful people comes with major challenges along the way. Was sad when the Audiobook was over!

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  • Libtard Punter
  • 31-12-18

A very good insight into the man that built McDonald’s into a worldwide corporation

I enjoyed the book and I would recommend it to anyone that’s interested in knowing a bit about the history of McDonald’s or the insight into the man Ray Kroc

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  • Aiesha
  • 30-12-18

Very impressive history of McDonalds and Krok

I learned so much about perseverence in business and be willing to take risks on your own business ideas regardless of who doubts you. Great book

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  • Jami
  • 14-12-18

Interesting Autobiography

I heard good things about this book, so I decided to give it a try. I am glad that I did; it was an enjoyable story. I had vague ideas about Ray Kroc, none of which were accurate. He was an interesting man with unique ideas about business and life. I loved his response when others say that he was an overnight success; he says that he was an overnight success, but 30 years is a long night. It turns out that he was a salesman prior to his McDonald's venture, with some successes and some failures. I also didn't realize that he was such a philanthropist; he was saying that for his birthday, he donated 7 million dollars to various charities. He definitely had vision and his business instincts were accurate. There were some things that gave me pause, such as him placing an ad for a male secretary so that person could handle the business when he was traveling However, I get the impression that this was not because he was a misogynist, but rather, that was the culture of that time period. He talks about this three marriages, which was also interesting.

I liked his ideas on education. He doesn't donate to colleges because he believes they are not educating people properly.
His theory is that people should be educated to learn a trade so they are employable when they graduate from college and if they want advanced studies, they can go at night. I can't dispute that, given the challenges young people are facing today with high student loan debt and limited job prospects in some fields. I also enjoyed listening to him say that people told him to run for President, as he could run his country like his businesses (sound familiar?). This was pre-Trump, and there's another difference. Ray Kroc says that he declined to do that, because you have to compromise your beliefs in politics and he refused to do that.

I'm definitely glad I picked this one up! I listened to it on audio and the narration was fine.

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  • Amazon Customer
  • 19-11-18

Elbow grease

Blue collar life story of rags to riches. many current business can learn from Ray Croc on how to serve their customers better.