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Pour Your Heart into It

How Starbucks Built a Company One Cup at a Time
Narrated by: Eric Conger
Length: 2 hrs and 55 mins
4 out of 5 stars (67 ratings)
Regular price: £11.19
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Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

Critic reviews

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding "What is going on with the eggnog latte?" - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

What members say

Average customer ratings

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  • Overall
    2 out of 5 stars
  • Clarke
  • Linlithgow BridgeUnited Kingdom
  • 26-06-10

The abridged version sucks

I read the paper version of this book and it was fascinating. I decided that I wanted to read (i.e. listen to) it again so I bought this audiobook. I didn't realize it was abridged.

All I can say is that the abridged version has removed almost all of the fascinating and thought provoking content. This is just a shallow historical recounting of how the starbucks chain was formed.

My advice: read the full book. It was fascinating.

4 of 4 people found this review helpful

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interesting journey

I've read in other books how first class their customer service and staff training is. reading this book was good to understand how it came to be. Schmidt is a true entrepreneur. currently I wonder how someone can change course into uncertainty so many times but if you passionately believe in the values the rest will come.

  • Overall
    4 out of 5 stars
  • MR
  • 13-04-13

Definately worth a listen.

I found this a light but informative insight into how starbucks grew, prospered and ultimately became the global brand we now know and love. Definately inspirational and proves that grit, determination and hard work really does pay off.

  • Overall
    5 out of 5 stars
  • Adam
  • SOUTHAMPTON, United Kingdom
  • 18-01-12

Brilliant

Loved this :D

It's essentially a nice long summary of Howard Schultz's business life encountering, joining and then purchasing starbucks to fulfill a dream vision. Not a guide or a lesson to business but more of an insight.

With tI am sure that I can take away with me some important lessons from his struggle - and since they're in a nicely explained story im sure they'll be easy to remember.

Narrating was very clear. Felt it was an excellent listen all over.

On another note.. I really want a starbucks.

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Inspirational !!

The book is great as per my subject.
However I'm don't wish to write 15 words as to why!!!

0 of 1 people found this review helpful

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    5 out of 5 stars
  • James
  • Exeter, devon, United Kingdom
  • 08-08-09

Brill you should read this

o yes

0 of 1 people found this review helpful

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  • Overall
    3 out of 5 stars
  • Melissa
  • 27-12-08

wish it wasn't

abridged. I would have much preferred the full book.

8 of 8 people found this review helpful

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    5 out of 5 stars
  • Mark
  • 22-08-07

High Powered Brew

Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!

8 of 9 people found this review helpful

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  • Daniel
  • 10-01-17

Time for Part 2 of the Starbucks story

This book only goes up to late '90's, but is a great record of Starbucks to that point. It'd be interesting to hear Mr. Schultz's follow up on the next 20 years.

1 of 1 people found this review helpful

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  • nathan grunhut
  • 03-05-16

a must read for entrepreneur spirit.

very educational, together with excitement. good for encouragement. must review to keep it fresh,for inspiration

1 of 1 people found this review helpful

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  • BK
  • 09-06-15

Great Story

I really enjoyed hearing the story of Starbucks, but I've become spoiled in hearing the authors read their own books. You really get to hear the intended excitement and emotions that way. The guy that read this was a little boring.

1 of 1 people found this review helpful

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  • GSB2909
  • 17-04-19

Growth

What seems to be a reoccurring theme for Mr Schultz is the passion for coffee to make it the best for the community even when it grows very quickly.

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  • angela zetina
  • 13-02-19

summary of starbucks

this book was to vague. I was looking to get into more of the details and early decision that's made starbucks a globally recognized brand. I'll just have to read a different Starbucks book.

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  • Ginger Taylor
  • 14-11-18

Starbucks Rocks

I drove past 2 Starbuck this morning as I do every morning and notice that the lines are always long. As a business woman, this intrigued me. I needed to find out how they do this. This book answered all of my questions and now I'm going to able the Starbucks way with my business.

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  • Tiffany
  • 04-11-18

Packed with Inspiration!

This was such an inspiring story. Thank you Mr. Schultz for “pouring your heart into” the brand you’ve developed to be such a success!

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  • Elizabeth K Junell
  • 05-10-18

Great Read!

Great book about finding passion and persevering with whatever it takes. It’s encouraging to my entrepreneurial spirit.
Lot to learn for the stories of those who have succeeded.