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Let My People Go Surfing

The Education of a Reluctant Businessman - Including 10 More Years of Business Unusual

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About this listen

 In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.


With a Preface to the Second Edition, Introduction, and Epilogue read by the Author Business Environment Management Management & Leadership Nature & Ecology Outdoors & Nature Professionals & Academics Science Sports Leadership Inspiring Heartfelt Thought-Provoking Sustainability Pollution

Critic reviews

"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel

"For everyone who is alternately outraged and depressed by the wave of greed that has been the hallmark of corporate America in the twenty-first century, there is a name that inspires hope: Yvon Chouinard. . . . Unique and compelling." —San Francisco Chronicle

"Chouinard's biography, Let My People Go Surfing, reveals a fascinating and colorful character . . . . For all of our sakes, it seems the responsible thing for companies to do is follow Chouinard's ascent." —USA Today

"No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing." —Dave Foreman, The Rewilding Institute
All stars
Most relevant
I will listen to the again and again to align my own environmental decisions. well narrated

strong word ls from a environmental visionary

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This is an incredible example of how to do business right and that sustainability does not mean being unsuccessful. Doing business in the right way costs less in the long run!

Every CEO everywhere should listen

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Very interesting, informative and eye opening. Quite depressing at the same time. I, similarly to the author, feel rather pessimistic about the future of humanity. Which is another reason I feel everyone should listen to this book. Highly recommended!

Everyone should listen to this book...

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I’ve been a Patagonia Pro for 20 years and their message, their causes and their methods hold so much value and truth. The book is an inspiration and speaks of so much that should be taken note of, should be actioned and instilled in our daily lives.
Read it and take action to save the planet you live on, not for your sake, but for the future generations, for our children.

Inspirational

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Informative book we all need to move towards choosing sustainable options so future generations can enjoy this planet as much as we do.

Book for the ages

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