In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. 

From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us. 

If you want to understand how improve decision making and find out what are the mental models, then keep reading...Do mental models affect an individual’s behavior? This audiobook shows how mental models are intertwined with decision making which is essential for business planning. Mental models are important for: Productivity, professional success, greater happiness, critical thinking, and decision-making. Focus on what really matters, and make complex decisions with speed and confidence.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world. 

If you influence a person’s behavior, beliefs, attitudes, or motivations, whether in business or the personal sphere, you are using tools of persuasion. With the help of Persuasion: The Complete Guide to Highly Effective Persuasion, Mind Control and Manipulation Techniques, you can learn how to persuade people to your point of view while protecting yourself against people and organizations who might misuse the tools of persuasion. Even if you have never considered yourself to be persuasive, you can learn tools to turn yourself into an influencer.

The term "omnichannel" may be a marketing buzzword, but it also refers to a significant shift. Marketers now need to provide a seamless experience, regardless of channel or device. Make It All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo.

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

Are you looking for new ways to grow your business with resources you already have? Do you want to know how the big players like Netflix, Amazon, and Shopify use data analytics to multiply their growth? Keep reading to learn how to use data analytics to maximize your business. This book will walk you through the fundamental principles of data science and how to apply the “data analytic mind-set” when approaching your business. You will learn how to extract valuable insights from data sources you already have and make informed business decisions to help you achieve your goals. 

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Irrespective of how anyone describes it, the data trend is becoming increasingly real, increasingly prevalent, and far more significant. Collating and gathering data is one thing while processing it is an entirely separate issue. If you are hoping to derive reasonable insights from the data generated, you must understand the data you are gathering, the approaches that are required, and the appropriate techniques to use when analyzing this data. How exactly can all this be achieved - well, this is exactly where this audiobook comes in.

When we speak and discuss the psychology of advertising, the different variety of perception is definitely paramount. After all, your advertisements are all about perception because it is subjective to a certain degree, so you must make the most of each and every advertisement. You need to know fairly well and in time, inside out, what works and what does not, so that you don't waste any time and money on a bad ad. In this audiobook, we touch on the different levels and aspects of the psychology of advertising by breaking down colors, typography, illustrations, and more.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.