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Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hypercompetition are now using the new mind sciences to analyze how and when we shop and the hidden triggers that persuade us to consume.
From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.
A revelatory inside story, The Brain Sell is a tale of engineered behaviors and "atmospherics" - of subliminal messaging - and of TVs that sometimes watch us while we're watching them.
During his journey Lewis explores fascinating questions such as:
- Why should a particular font used to describe soup make it taste better?
- Why do some retailers actively encourage shoppers to haggle?
- How do the tools and techniques of "the brain sell" influence shopper behavior, and what can you - as a retailer or marketer - learn from them?
Informed, illuminating, stimulating: You cannot afford to miss The Brain Sell.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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- mark o reilly
True to it's subject matter, The Brain Sell comes across as more interested in marketing itself as providing amazing insight than actually providing amazing insight.
That's not to say there are not many things to learn here, it just means that it reads a little less like a popular science book and more like a business book there to encourage people in conferences to chat about neuromarketing.
Well worth a read if you are interested in how we are sold things and the kind of subtle (sometimes desperate) measures businesses employ to up their sales.