Brand Aid

A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Preview

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

£0.00 for first 30 days

LIMITED TIME OFFER

Get 3 months for £0.99/mo

Get this deal

Try Premium Plus free

Offer ends December 16, 2025 11:59pm GMT.

Prime members: New to Audible? Get 2 free audiobooks during trial.

Just £0.99/mo for your first 3 months of Audible.

1 bestseller or new release per month—yours to keep.

Listen all you want to thousands of included audiobooks, podcasts, and Originals.

Auto-renews at £8.99/mo after 3 months. Cancel monthly.

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.

Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.

Access exclusive sales and deals.

£8.99/month after 30 days. Renews automatically.

Brand Aid

By: Brad Van Auken

Narrated by: Erik Synnestvedt

Get this deal

Try Premium Plus free

£8.99/mo after 3 months. Cancel monthly. Offer ends December 16, 2025 11:59pm GMT.

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

Only £0.99 a month for the first 3 months. Pay £0.99 for the first 3 months, and £8.99/month thereafter. Renews automatically. Terms apply. Start my membership

About this listen

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.

Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including:

The six most powerful sources of brand differentiation
Five elements that trigger brand insistence
Turning brand strategy into advertising
Online branding
Private label brands
Creating "category of one" brands
Social responsibility, sustainability, and storytelling
Sixty nontraditional marketing techniques
Metrics
And more

A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

Business Development

Business Development & Entrepreneurship

Marketing

Marketing & Sales

Business

Management

Digital Marketing

Sustainability

Advertising