Shoe Dog cover art

Shoe Dog

A Memoir by the Creator of Nike

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Shoe Dog

By: Phil Knight
Narrated by: Norbert Leo Butz
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About this listen

 In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything. Business Professionals & Academics Running & Jogging Inspiring Thought-Provoking Heartfelt Suspenseful China Imperial Japan Business Biography

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All stars
Most relevant
Fantastic audible book that had me gripped. Very enjoyable and would recommend to others! Wasn’t sure what to expect from this but really glad I took a chance!

Worth a listen!

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loved it, very compelling listen. learnt a lot about Nike, but more importantly about all the issues that had to be solved to become the brand we all know!

Engaging story. Real page turner.

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What a great book, with brilliant narration!

I found out so much about the birth of Nike from this audiobook and even more about running a business!

As a business owner myself it was so refreshing to hear about the struggles Phil Knight encountered and I loved that he was so honest and talked openly about his flaws.

This is an essential read for anyone interested in business or sport!

Brilliant!

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great read. Good mix of real events and emotions felt at the time. loved it

interesting read

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I enjoyed very much this fascinating true story. Throughout the story Phil looks back on his younger self and the decisions he has made through his life. He is totally honest and I believe talks about his regrets as much as his achievements. I would listen to this again.

Fascinating story

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