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How to Get a Meeting with Anyone

The Untapped Selling Power of Contact Marketing
Narrated by: Christopher Lane
Length: 8 hrs and 12 mins
Categories: Business, Career Skills
4 out of 5 stars (13 ratings)

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Summary

The hard part just got easy.

You know how to sell - that's your job, after all - but getting CEOs and other VIPs to call you back is the tricky part.

So what if that impossible-to-reach person weren't so impossible to reach after all?

Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.

In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results - results that other marketers considered impossible, with response rates as high as 100 percent; ROI in the tens, even thousands of percent; and costs per contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, email, and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact's circle of influence.

How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away, so you can make the connections that are essential to your success.

©2016 Stu Heinecke (P)2015 Brilliance Audio, all rights reserved.

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  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
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    2 out of 5 stars

Avoid if you are an entrepreneur

Would you say that listening to this book was time well-spent? Why or why not?

Yes and no. Great ideas but the author talks about crap over and over without getting to the point. Business is fast, structured and accurately executed however this was not written to fit into the business book parameters.

What will your next listen be?

No idea.

What did you like about the performance? What did you dislike?

Great ideas to get a meeting.
Badly written.

Could you see How to Get a Meeting with Anyone being made into a movie or a TV series? Who would the stars be?

Not applicable.

Any additional comments?

-

0 of 1 people found this review helpful

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    2 out of 5 stars
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  • Sara Henderson
  • 07-02-17

Probably better in print or kindle

For a good chunk of the book it's nothing but him reading website URLs. Not what I want to hear in an audiobook.

6 of 6 people found this review helpful

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    1 out of 5 stars
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  • shani
  • 11-04-17

Full of fillers. Can be summarized in 5 min.

What could have made this a 4 or 5-star listening experience for you?

One of the worse books I listened too. The book can be summarized in "gather a list. Target, be personal and memorable.". The rest of the book just goes back to say that again and again. I gave up after chapter 6.

What reaction did this book spark in you? Anger, sadness, disappointment?

Disappointment

5 of 5 people found this review helpful

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    5 out of 5 stars
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  • Diana
  • 19-04-16

If You Love Selling, You'll Love This Book

I think anyone who's really good a getting through to new business contacts, would agree, we're always looking to do better and improve our chances to win new professional relationships.
This book is my latest discovery of how to do that!
Enjoy!

1 of 1 people found this review helpful

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    4 out of 5 stars
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  • Giwa
  • 08-04-16

"My word choice, Tangible"

Great content with properly structured application and resource instruction. I like books that begin improving business model as soon as you read them.
My word quote for this piece is tangible!

1 of 1 people found this review helpful

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  • Vince
  • 10-09-19

Tremendous book

Stu's cartoon gave him 100X return. And he sure did drive that point home in the book. But the book is much more about how you can also use his ideas to reach whoever you want to reach. It's all about thinking outside the box to get to whoever you want to get. Great book overall!

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  • Rob McCann
  • 22-01-19

Okay, but a bit repetitive

I loved the idea of this book, offering anecdotes on how to connect with your targets. The stories were compelling, but the examples feel quite dated, such as the reading/spelling of various web sites where you can find target data (put that in the book notes). Also seemed like many of the anecdotes boiled down to "send them a customized cartoon", which isn't totally applicable to a non-media based sales process.

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  • MP 100
  • 07-12-18

I re-read and listened to this book 3 times

best actionable advice I have read in years. thank you Stu. tremendously easy, fun, and will add $2,000,000.00 usd to my personal income quickly

1 of 2 people found this review helpful

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  • cronin
  • 04-10-18

well I got through it

meh - probably should have been an ebook. same message over and over again - plus lots of filler. if you are waiting for a big payoff, you might have to wait for the sequel...

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  • Kim
  • 31-12-17

Full of pomp, not enough meat

This book wasn’t for you, but who do you think might enjoy it more?

Refers to print illustrations you can only hear about; lots of bragging but very little detail. Not worth it. Have tried numerous times to dig in only to struggle to engage.

Would you ever listen to anything by Stu Heinecke and Jay Conrad Levinson - foreword again?

Probably not

Would you be willing to try another one of Christopher Lane’s performances?

Maybe.

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  • Kaigetsudo
  • 01-12-17

Good Content Stretched Out

Would you recommend this book to a friend? Why or why not?

Yes, but only to read the first few chapters then I would suggest they skim the rest.

How did the narrator detract from the book?

I didn't care of the narrator's intonation and general persona. It felt too stiff and pompous, and not relatable.

Any additional comments?

This book has good, actionable content but also seems to have a lot of filler. It's probably better to pick up the physical copy so you can easy flip past stuff that is less relevant.