The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making.

Machines are designed to run constantly; people aren't. Our coping mechanisms are meditation apps, weekend breaks and annual holidays, but things soon revert. To prosper, we need a more sustainable approach - an ability to pause. Do Pause looks at the importance of this subtle yet powerful idea to communication, creativity, relationships - as well as our well-being and sanity. 

How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt, who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.

Do work you love. Sounds simple, doesn't it? But the reality can be quite different. Whether you're just starting out or simply ready to head in a new direction, you're going to need some help turning your natural skills into success-seeking missiles of radness. On hand is Gavin Strange, a creative working by night under the name of JamFactory and by day at Aardman Animations - the Academy Award-winning studio behind Wallace & Gromit and Shaun the Sheep.

When you get the right balance in life, you can do amazing things: create, perform, lead a team, build a great company, raise a family. But so often the scales tip, and we feel overwhelmed and stressed. Michael Townsend Williams, an adman turned yoga teacher and mindfulness coach, is an advocate of 'welldoing' - leading a busy and productive life, but not at the expense of our health and well-being. And key to this? Our breath.