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Actionable Gamification

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Actionable Gamification

By: Yu-kai Chou
Narrated by: Scott R. Smith
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Summary

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

©2015, 2017 Yu-kai Chou (P)2017 Yu-kai Chou
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I came to this book by accident, not being familiar with the field of gamification, and I was surprised to see just how deep this book goes… actually the best book I’ve read to date about human motivation, containing a lot of useful tip for implementation.

Amazing Content, Very high value

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Some very good information in this work which relates to my line of work, a bit difficult to keep up with in some parts tho. Not sure that what describes can be easily visualise without the diagram in front of you.

Good stuff

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I am a noob at game design. This book helped me immensely with my ttrpg. Information in this book can even be seen partially said by other game design books, but this is the most comprehensive one i have seen

The most helpful game design book I have read

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Loved this book. Enjoyable and educational not only in its presentation of the octalysis model - one that's extremely useful in developing gamified features on and off screen - but also as it's beautifully written. A mix of meaty lessons and personal anecdotes that really drive home key learning points. Highly recommended to anyone wanting to up their game.

I had to keep playing....

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Best gamification book that I came across. Well done! Yu-kai! And thank you for sharing with us. Octalysis is yet to be mind mapped for me.

Best gamification book

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