Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple. 

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.

How to Negotiate Effectively provides tips, tools, and techniques for getting it right. It explores and advises on every aspect of the negotiation process, including: tactics and counter-measures, handling deadlock, making concessions, enhancing your authority, and getting the best deal.

The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

Take control of your personal finances with this concise, timely and indispensable guide from acclaimed money expert Laura Whateley. Ten years on from the financial crash, and we are still bad with money. We press ‘cash only’ at ATMs and accept that we’ll be paying back our student loans with our pension savings.

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?

What qualities do you need to become a good leader? Jonathan Perks has had 30 years of leadership experience at all levels, in the British Army and global business. He combines this with wide research and has identified eight qualities that are evident in all successful leaders. The message of hope in this book is that the inspiring leadership qualities that Jonathan describes can be developed by almost anyone. Using the author's compass model, you will be able to identify your own "true north".

Every trader is an entrepreneur. And just as a new business must capitalize upon the strengths of its founders, a career in the markets crucially hinges upon the assets - personal and monetary - of the trader. As an active trader and a coach of traders in hedge funds, proprietary trading groups, and investment bank settings, author Brett Steenbarger has helped others see the personal assets they have possessed all along: those that can pay a lifetime of dividends.

The reason human beings are the dominant animal on this planet is nothing to do with their strength or ability to fight. An elephant is stronger, a cheetah is faster but mankind's ability to communicate is second to none and the true secret to our success. We all have this 'god like' ability to communicate precisely what we want but some are more equal than others. It is no coincidence that the world's top salesmen, politicians and hypnotists all use very similar language.

In The Outsiders, you'll learn the traits and methods striking for their consistency and relentless rationality that helped these unique leaders achieve such exceptional performance. Humble, unassuming, and often frugal, these "outsiders" shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company's long-term value.

The Self Illusion provides a fascinating examination of how the latest science shows that our individual concept of a self is in fact an illusion. Most of us believe that we possess a self - an internal individual who resides inside our bodies, making decisions, authoring actions and possessing free will. The feeling that a single, unified, enduring self inhabits the body is compelling and inescapable. But that sovereignty of the self is increasingly under threat from science as our understanding of the brain advances.

A definitive audiobook for any CEO - first time or otherwise - of a high-growth company. While big company CEOs are usually groomed for the job for years, startup CEOs aren't - and they're often young and relatively inexperienced in business in general.

Why do people dodge responsibility when things fall apart? Why the parade of public figures unable to own up when they screw up? Why the endless marital quarrels over who is right? Why can we see hypocrisy in others but not in ourselves? Are we all liars? Or do we really believe the stories we tell? Backed by years of research and delivered in lively, energetic prose, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-deception.

From Schrodinger's cat to Heisenberg's uncertainty principle, this book untangles the weirdness of the quantum world. Quantum mechanics underpins modern science and provides us with a blueprint for reality itself. And yet it has been said that if you're not shocked by it, you don't understand it. But is quantum physics really so unknowable? Is reality really so strange? And just how can cats be half alive and half dead at the same time?