Showing titles in Management & Leadership

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

As mobile and web technologies continue to evolve rapidly, there is added pressure to develop and implement software projects in weeks instead of months. Agile Project Management for Dummies can make that happen. This is the first book to provide a simple, step-by-step guide to Agile project management approaches, tools, and techniques.

Lights Out has descriptive copy which is not yet available from the Publisher...

You have to talk with a colleague about a fraught situation, but you're worried that they'll yell, or blame you, or shut down. You fear your emotions could block you from a resolution. But you can communicate in a way that's constructive—not combative.

Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy Edmondson shows that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams, and increasingly, by flexible team-like entities.

Klein proposes a naturalistic approach to decision making, which views people as gaining experience that enables them to use a combination of intuition and analysis to make decisions. To illustrate this approach, Klein tells stories of people - from pilots to chess masters - acting under such real-life constraints as time pressure, high stakes, personal responsibility, and shifting conditions.

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

To achieve a life of joy and fulfillment with the freedom to be and do what you want, when you want, all while having financial security and making a difference, you have to pay more attention to your inner world. The inner game of money, success, and abundance holds the key to your happiness. This audiobook will give you the double key to transforming your blueprint in a way that will automatically lead you to success, instead of failure.

Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of any size, in any industry.

Read by the author. New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to...

With stories and insights that will create several "ah-ha" moments, a lot of problems you'll recognise and even a few giggles, I hope you'll enjoy this as both entertainment and a learning experience. I guarantee that you'll take away many valuable ideas.

Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.

"Understanding Systems Engineering: A Practical Guide to Today’s Technology" explores modern systems engineering with a focus on integrating disciplines to manage complex systems throughout their lifecycle. Informed by the author’s diverse experience, the book addresses challenges professionals face and offers insights into the evolving field.

Neurodiversity for Dummies is your essential guide in understanding neurodivergent conditions like autism, ADHD, dyslexia, and more. This quick and easy guide is perfect for anyone needing to know more about neurodiversity. And that's all of us-because recent estimates say that 15-20% of the world's population have some form of neurodivergence.

You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your day job to build your leadership skills, but it's easy to let immediate problems and old mindsets get in the way. Leadership and development expert Herminia Ibarra shows how managers and executives at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves.

In his latest engrossing work of business fiction, best-selling author Patrick Lencioni provides a cure for the most painful yet underestimated problem of modern business: bad meetings. And what he suggests is both simple and revolutionary.

Tired of misalignment, friction, and stalled workflow? Flow Engineering is a practical guide to using value stream mapping techniques to align teams, unlock innovation, and optimize performance. Based on foundations from Value Stream Mapping, cybernetics, and the Toyota Production System, Flow Engineering's lightweight and iterative practices build the value, clarity, and flow required for effective collaboration and collective action.

Welcome to the Business Growth Secrets podcast, hosted by entrepreneur, CEO, international speaker, and wealth and business coach Adam Stott. In this podcast, you'll find content that will inspire and motivate you on your business journey, Adam has coached and trained thousands of business owners internationally and will share with you, proven techniques and strategies on how you can achieve unlimited business growth while showing you how to manage the challenges that occur for every business owner, not matter if your business is big or small. This podcast's content is truly diverse with one ...

Author Bedros Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will teach you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes - not only to achieve but dominate your goals.