Showing titles in Marketing & Sales

Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.

Sell It Like Serhant is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, "What now?" The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them every. Single. Time.

A “gripping” (The Washington Post) work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing: a massive money-making scam and radical political conspiracy that has remade American society. “Reads like a thriller . . . masterfully illuminates the...

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

A Lifestyle Business is a real business: it earns real money, solves real problems, and supports a real life. An Ambitious Lifestyle Business goes one step further: it gives you the freedom to grow your small business without giving up everything else that matters. Welcome to the Ambitious Lifestyle Business podcast – the weekly show that helps UK small business owners build a business that supports the life they really want. Hosted by author and entrepreneur John Lamerton (and his business partner Jason Brockman), this no-fluff, down-to-earth podcast delivers practical, actionable ...

Set your income to “autopilot mode” with these easy online business ideas. Do you hate living for the weekend? Wish you could just wake up one day and not have to go to a job you hate? Want to know the secret to building businesses that run by themselves 24/7? If you’re looking for a way to make money online so you can finally achieve financial independence, you're not alone.

How many business books can stand a 100-year test of time? This little volume has done just that. It's been called "The best marketing book you've never read". And while it continues to slip under the radar of many, thousands of ambitious business people regard this classic tale as one of the most important business lessons they've ever learned.

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement. 

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

Cold To Sold is the ultimate guide for business owners who want to turn new leads into conversions and grow your business.

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

A modern manual for becoming obscenely, marvellously rich. From the richest Romans to the robber barons to the tech billionaires of today, leading economist Sam Wilkin tells stories of profound wealth then shows exactly how they did it. The question is not "why is it so hard to get rich?" but "why is it so easy for some people to get rich?" Wealth Secrets of the 1% is an exploration of how people become billionaires.

Skill with people is the one essential ingredient for success and happiness at home and in business. The Art of Dealing with People gives you the skills to take your people skills to a level that you never thought possible! Skill in human relations is similar to skill in any other field, in that success depends on understanding and mastering certain basic general principles. You must not only know what to do, but why you're doing it.

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.

How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

El podcast donde aprenderás a hacer crecer tu negocio con estrategias reales de Meta Ads, Shopify y marketing digital. Cada episodio es una clase práctica para que puedas aplicarlo hoy mismo. Conducido por PJ Gómez, fundador de El Gurú de Marketing.

Most founders are still optimizing for a search world that's already changing. Found is a sharp, no-fluff podcast about getting your business seen, on Google and inside AI answers from ChatGPT, Gemini, and Perplexity.Each episode breaks down what actually moves the needle in SEO, GEO (generative engine optimization), and AEO (answer engine optimization), in plain language you can act on the same week. No jargon dumps, no vanity metrics. Just what's working now, what's dying, and what to do about it.Built for founders, operators, and marketers who'd rather grow than guess.Want to visit our ...

AOM is the podcast for brands and manufacturers looking to scale on Amazon and other online marketplaces. What opportunities and risks does a marketplace presence hold for brands? How can market share be grown and protected? How do you improve and monitor your brand image on online marketplaces? And what does an optimal setup look like — across sales model, logistics, SEO/content, advertising, Amazon DSP, and tools? As a leading agency with proprietary analytics software, MOVESELL is a pioneer in scalable growth and strategic brand-building on Amazon and the most relevant online marketplaces...