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Summary

A lively and practical guide to selling anything.

Ryan Serhant was a shy, jobless hand model when he entered the real estate business in September 2008. Just nine years later, he has emerged as one of the top salespeople in the world and a co-star on Bravo's hit series Million Dollar Listing New York, as well as the star of Sell It Like Serhant. He has become an authority on the art of selling. Whether you are selling a property or a hot tub, golf balls or life insurance, Serhant shares the secrets behind how to close more deals than anyone else, expand your business, and keep clients coming back to you for more.  

Sell It Like Serhant is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, "What now?" The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them every. Single. Time.

Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips on:   

  •  The Seven Stages of Selling
  • Getting FKD: How to Be a Time Manager, Not a Time Stealer 
  •  Negotiating Like a Boss 
  • "The One Who...": Everyone Needs a Hook 
  • Pulling the Indecisive Client Forward 
  • And Much More!  

Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO! 

©2018 Ryan Serhant (P)2018 Hodder & Stoughton Limited

Critic reviews

"Ryan is not only charming and hilarious, he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game." (Andy Cohen, host of Watch What Happens Live... and New York Times best-selling author of Superficial)

"Full of smart tricks and tips to make a seller out of you." (PEOPLE.com)

"Whether you're in real estate or an author, you have to know how to sell yourself and your work. Because if you don't, you can't eat. This book from one of America's hardest hustling salesmen is a crash course into becoming great at it." (Ryan Holiday, best-selling author of The Obstacle Is the Way and Ego Is the Enemy)

What listeners say about Sell It Like Serhant

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Gripping

Who'd have thunk it eh Ryan? What a great listen. Really inspiring. well done and thank you!

2 people found this helpful

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    2 out of 5 stars

Drones in about his wife ad nauseam

Overshares on personal life. In short, tv show brought in the clients, he is just faff

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Absolutely Fantastic

Best and most entertaining sales book i have read it a long time! A must read.

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Guidance for selling yourself just selling real rates

This book was amazing, I have taken many of these lesson into my everyday life and Ryan presented them in an amazing way!

If you want to get into sales you need to listen in this book and if you want to be able to sell yourself in life, then this book is a must and you’re missing out.

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Awesome inspiring fun book

Infectious enthusiasm. Simple, clever strategies to maximize your results. I also enjoyed Ryan's personal stories and genuine nature, he clearly really loves what he does. Highly recommended for sales people, entrepreneurs and anyone looking for some energy!

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loved the book, loved the energy and the nuggets.

Will be back to this book to listen to again for sure. Loved the energy and all the given nuggets, easy to listen to and great examples

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Honest, fun and energetic approach for sales!

Reading by himself I have been listening to it twice during my driving commutes to work. It's a great combination of hard and teamwork, efficiency, honesty, and pushing your limits to the next level. Thanks for sharing Ryan

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inspirational

thank you , there is alot of inspiration and hope in this book. I am just starting out and there will be alot that I will be taking from this.

time to work hard and shine. thank you again xx

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Definitely worth it

Great source of valuable information, funny, motivational book. It was a pleasant way to spend the time and learn.

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Phenomenal

A must read!! Incredible, the best! Awesome from start to end! Bravo! Read it, it won’t disappoint!

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  • shinwang
  • 07-10-18

good book for real estate agent

the best among all book I have read so far about this field. gonna buy for my team members

1 person found this helpful

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  • Matthew McWilliams
  • 26-09-18

Inspiration in South Africa!

Ryan has made sales a sought after profession that people in the industry can be proud of. Great ready voice by the way.

1 person found this helpful

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  • Anonymous User
  • 26-04-21

The Book I've been looking for

Ryan is my idol and my mentor. I really look up to him and watching his Youtube videos really insipired me to become the best version of myself. This book, it's a must have for everyone who wants to scale their business or their life to the 10x level.

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  • Anonymous User
  • 05-01-21

Sell it like Serhant is a Winner strategy

Absolutely loved it and i will recommend it to every business owner and employees too

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  • Shannon
  • 13-09-20

Excellent Real Estate Primer

Ryan breaks it down into actionable steps to start off in Real Estate. I highly recommend new agents read this and also follow his blog.

nice touch is how he placed the dedications to the back. unique and genuine

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  • Anonymous User
  • 18-08-20

Ryan is a Legend!

Loved the audiobook. Great energy narrating the book, keeps you hooked. Super easy to sit back and enjoy the content and useful tips.

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  • Anonymous User
  • 12-08-20

Absolutely Motivational and Inspirational

I love this book, it's important for sales people as much as it is for people in any other line/field of work or study. Sell it Like Serhant is a comprehensive and well detailed book.

Thanks Ryan for this Knowledge Sharing.

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  • Amazon Customer
  • 10-08-20

amazing

what a book what a guy wish to meet you sometime amazing book amazing read👍🥂

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  • Braam de Villiers
  • 01-01-20

Great read!

This book is entertaining, insightful and extremely informative. Ryan Serhant has succeeded in keeping me glued to his book. His jokes are funny and the ‘upbeat’ nature of the book keeps it interesting.
Thanks for being real and not sugar coating the truth!

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  • Anonymous User
  • 14-09-19

Great book highly recommend!

Ryan has a great voice and this book is great for listening to no matter what business you are in