How many business books can stand a 100-year test of time? This little volume has done just that. It's been called "The best marketing book you've never read". And while it continues to slip under the radar of many, thousands of ambitious business people regard this classic tale as one of the most important business lessons they've ever learned. So much so, that if you can find an original edition of Obvious Adams: The Story of a Successful Businessman, by Robert Rawls Updegraff, you'll have in your hands a true collector's item.
But for the rest of us, either not lucky enough to have a first edition, or valuing the convenience of a digital copy, it's now possible to access the wisdom of Updegraff's legendary character in this centenary celebration edition of Obvious Adams. It comes complete with new bonus content, "How to Accelerate Your Success Applying the Wisdom of Obvious Adams" by international marketing expert, Sam Waterfall.
Of course you can enjoy the full original story, word for word - the classic tale of Obvious Adams. But in addition, with a brief prologue and epilogue, marketing expert Sam Waterfall suggests simple ways to put what you learn from Obvious Adams into everyday practice in your own business and life. Outlining where many businesses, organizations, and charities are going wrong with their marketing today, this new bonus section also outlines seven ways they are unwittingly overlooking the obvious at tremendous cost to their business results and personal wealth. Too often, it turns out, marketing methods are overcomplicating their story when what they really should be doing is better positioning themselves and better communicating...The Obvious.