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  • Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money

  • By: Pat Flynn
  • Narrated by: Pat Flynn
  • Length: 6 hrs and 23 mins
  • 4.5 out of 5 stars (132 ratings)

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Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money cover art

Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money

By: Pat Flynn
Narrated by: Pat Flynn
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Summary

Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, "Speed is only useful if you're running in the right direction." Will It Fly? will help you make sure you are clear for takeoff.

It answers questions like:

  • Does your business idea have merit?
  • Will it succeed in the market you're trying to serve, or will it just be a waste of time and resources?
  • Is it a good idea for you?

In other words, will it fly?

Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale "litmus tests", and real-world case studies with anecdotes from the author's personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.

Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

In five parts, Will It Fly? will guide you through the validation of your next business idea:

  • Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals.
  • Part two, Development Lab, walks you through uncovering important details about your idea that you haven't thought about.
  • Part three, Flight Planning, is all about assessing current market conditions.
  • Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market.
  • Finally, Part five, All Systems Go, is to help you make sure your idea after all that will fly!

Please Note: Additional materials for this audiobook can be accessed at willitflybook.com/course

©2016 Flynndustries, LLC (P)2016 Flynndustries, LLC

What listeners say about Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money

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Excellent practical advice

If you're starting a business you need this book. Great tips and practical advice to get your new venture off to the best start.

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Very poor -don’t bother

Rambles on & on without saying anything. How pat flynn has badged himself as some sort of guru is beyond me. The book provides no useful information. One of the worst business books I’ve read / listened to.

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Very useful book

Really good book. Well narrated and alot of helpful tips for starting your business.

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That was what I was looking for.

Good one for those who want to reflect on their idea before going all in.

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Brilliant Book

Such useful and actionable information on how to research and validate a business idea. Brilliant.

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Insperational

Great help if you are thinking of creating a new business. How to validate your business idea, before investing a lot of money.

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Outstanding!

I purchased this book to help me organise my ideas for a new business.

It delivered, and some! I learnt so much. I already run a business in a different sector and I have been able to improve many aspects of that business too.

The free Companion Course that comes along with the book gives so much value.

I'm now a huge fan of Pat Flynn. He gives great advice but clearly has high ethics. It's not all about selling and making money but serving your customers. This ultimately leads to a more successful business, just in a way that sits more comfortably with me.

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Good for real beginners

I am team Flynn, really like the content he produces. This book though is for real entry level entrepreneurs. The pace for me was painfully slow and points were dragged out. if you do have a little experience it’s a job to get to the end. Honestly though it does what it says on the tin, you should be able to answer the question about your ideas following this book

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THE guide for refining a business idea

Pat will help you refine your business idea to what really works. The ideas in this book are simple, actionable and practical enough for anyone to follow. So glad I read this right before I began my startup!

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Just the guide I needed

I had the beginning of an inkling of an idea but I just couldn’t grab hold of it. Will it fly broke my musings down into digestible pieces for me to focus in on the idea. Pat Flynn’s calm and steady voice acted as the perfect guide especially when I felt overwhelmed by my idea. Thanks to this book my website for Middle-Aged Entrepreneurs is now reaching the end of the runway and is ready to fly, thanks Pat for all your support and encouragement :-)

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