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Summary

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way, and entrepreneur and business growth expert Cameron Herold can show you how.

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come.

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture.

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.

©2017 Cameron Herold (P)2019 Cameron Herold

What listeners say about Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future

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Excellent book on creating and establishing your visions

This was an excellent and precise book on creating visions for your company and your personal life.

I had the pleasure of hosting Cameron on my show Ben’s business podcast and really appreciate Cameron’s skills and understanding on how to set goals with practical steps that make them more measurable and achievable.

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Great tool for growing your company

I Loved this book that explains why you should dream Big and create an inspiring vision for your company which will be a tool you can share with your partner, employees, investors etc. They will be excited and get an understanding and be part of what you want to build three years down the line. It is really well written and full of examples on why it is important but also how you go about creating your Vivid Vision document. Using this book, I created my own Vivid Vision and I must admit I copied some of the inspirational sentences from examples in this book. I also got some help to give it that finishing touch. I am really proud of mine and because of my Vivid Vision document, I have now enrolled two senior advisors to join my team as they got excited by reading it. They did not ask for a business plan, the Vivid Vision was what inspired them.

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Camerons Painted Picture

I attended MIT Birthing Of Giants 2006 - 08 where Cameron was lecturing on many things including the Painted Picture, now Vivid Vision. On our final year, a dozen of us , all CEOs hired a house by the shore near Martha's Vineyard to complete our Painted Picture before going back to the bedlam of our businesses. This transformed many people's lives. Create your Vivid Vision in a beautiful place with amazing people and magic will happen. Brian Keegan

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Bullishness & tons of bs

Book Summary
Write a vivid vision and evangelise
I am so good blablabla
I am so perfect blablabla
Just look how great the companies I run.
We do so f**ckin well.

zero learning points
zero setback experiences
no models or supporting research

Very very poor on content. Read Dilbert comic strips or any Scot Adams book and you are better off by far. If you want something more sober read John Deorr 's , Measure What Matters.

Total waste of time and money.

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  • Amazon Customer
  • 19-09-19

a lot to do

there is a lot to do and remember in this book I will definitely be listening to it again and reading it in person.

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  • Kankanige Perera
  • 07-03-21

not impressed

advertising for there company
promote there company
not impressed
good idea in the beginning of the book then go on about there service.

2 people found this helpful

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  • Lars
  • 23-02-21

A bit thin when you understand the concept

I leaned about the concept Vivid Vision in Double Double and wanted to dig deeper. Unfortunately there wasn’t much more to say about it. If you’ve allready read Double Double you don’t need to read this one aswell.

That said I do like the concept of looking three years ahead in each area of my business and describe what I see. It gives me the beacon that the concept Vivid Vision promises.

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  • Amazon Customer
  • 14-07-20

Great principles but too much promotion

There was a ton of good information in this book. However I felt like most of it was followed up with the guy explaining everything about how good and awesome his company was and that he has the best people, best processes, etc... I found myself tuning out a lot when that happened. Wish it was more principle and processes focused with support of his proof instead of the many minutes of bragging.

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  • Anonymous User
  • 15-04-20

great book for anyone needing vision

Loved it! Great read! Recommend for anyone needing clarity with their vision! We'll worded and easy to listen

2 people found this helpful

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  • Ashley
  • 10-03-20

Unremarkable.

This book is pretty basic. There are some good nuggets but all in all if you are looking to go deep on vision and execution I'd recommend d E-Myth Mastery. It is a much bigger commitment to read and work through but it is a much better tool in building out the framework of your vision and business. best wishes!

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  • Kim Meeks
  • 20-10-19

Inspiring

I am not a business owner or entrepreneur but, I want to apply the principles of fleshing out every goal that’s hiding in my mind and reverse engineer them in to reality !

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  • Anonymous User
  • 16-02-20

a very good book but repetitive

most if not all of the main idea in the book is covered in the first half it then just feel like a filler, or trying to add content to fit a certain word limit ,it felt like I was reading a student essay where he had a deadline and couldn't finish in time so he kept repeating what he already wrote, other wise it's a very good book

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  • Scott Tiemann
  • 06-02-20

Must read (listen) for any business

Where was this 25 years ago when I got started? It’s amazing how simple the concept is but it makes perfect sense. I’m writing my Vivid Vision to share with my team!

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  • Kelly
  • 05-02-20

A must read for all business owners.

Amazing theory & so simple to implement. I highly recommend this book to all business owners and managers.

1 person found this helpful