Who Not How cover art

Who Not How

The Formula to Achieve Bigger Goals Through Accelerating Teamwork

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Who Not How

By: Dan Sullivan, Benjamin Hardy
Narrated by: Dan Sullivan, Benjamin Hardy
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About this listen

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility--in your business and your life.

Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)?

When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?"

This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom.

This audiobook will teach you how to make this essential paradigm-shift so you can:

Build a successful business effectively while not killing yourself
Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway
Bypass the typical scarcity and decline of aging and other societal norms
Increase your vision in all areas of life and build teams of WHOs to support you in that vision
Never be limited in your goals and ambitions again
Expand your abundance of wealth, innovation, relationships, and joy
Build a life where everything you do is your choice--how you spend your time, how much money you make, the quality of your relationships, and the type of work you do

Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.
Business Development & Entrepreneurship Career Success Entrepreneurship Motivation & Self-Improvement Small Business Money Career Inspiring Business Thought-Provoking Leadership

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Critic reviews

“Dan Sullivan is the ultimate coach for entrepreneurs. I’ve been learning from him for over 20 years! Anyone who reads Who Not How will know exactly how the best entrepreneurs createfreedom.”
David Bach, New York Times best-selling author, founder of FinishRich.com, and co-founder of AE Wealth Management

“How do you shift your life? You shift your thinking. And how do you shift your thinking? Dan Sullivan says it starts by ‘thinking about your thinking.’ Dan is the entrepreneur’s coach of coaches because he helps you think about your thinking to gain an entirely new perspective that doesn’t just impact your business, it elevates every aspect of your life.”
JJ Virgin, CNS, CHFS, New York Times best-selling author and founder of Mindshare Collaborative

“To say that I have thrived both personally and professionally because of Dan Sullivan’s coachingwould be an understatement. Dan is blessed with the innate talent to simplify the most complex business situations and create tools that are so easy to use. The world is better off because of him.”
Ninad Tipnis, founder and principal, JTCPL Designs

“Dan Sullivan is a one-of-a-kind human being. There is a clarity, tenacity, and conviction that just oozes out of him. Pay close attention, and that wisdom will rub off on you. His generosity of spirit gives you open access to his fascinating thought process.”
Kathy Kolbe, brain researcher and theorist and founder of Kolbe Corp.


“If you want to massively grow some part of your life or business, make lots more money, work less, and enjoy life to the fullest, there’s only one place to go—Dan Sullivan and his Strategic Coach Program. I did, and it made all the difference.”
Richard A. Viguerie, pioneer of political direct mail and chairman of American Target Advertising

“Since I met Dan Sullivan, my perspective on freedom and success has never been the same. I can’t get enough of his wisdom and cherish his teaching. The impact on my family and me has been significant. Dan is hands down the best coach for anyone looking to find and then execute the entrepreneurial life they were put on this earth to live!”
Mark Timm, serial entrepreneur and co-author of Mentor to Millions
All stars
Most relevant
Amazing audible, love the variation from book to podcast type. To the point and truly transformational!

Game changer

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There are not many books or forums that puts this concept on the map so clearly as this book does. Some reviews points to the simplicity of the concept who not how, but I find that exactly the point. All things do not need to be deep and complicated in the way we are wired to learn through school. Social skills and connections are quite simple in fact, and this book is a good reminder of that. Great read and a great listen!

Great clarity

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I like the cobras style at the end of each chapter. Really brought the book to life. also the case studies used were very helpful.

Very useful

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They say the best ideas are the simplest, this is simplicity at its best that solves the most complex problems - Find me on LinkedIn, let's collaborate.

Game changed.

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One of the most valuable audiobooks I have listened to, ever! This is the answer we were looking for. Thanks Ben (and Dean) and Dan!

How great is this

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