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10x Is Easier than 2x

How World-Class Entrepreneurs Achieve More by Doing Less

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10x Is Easier than 2x

By: Dan Sullivan, Benjamin Hardy
Narrated by: Dan Sullivan, Benjamin Hardy
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About this listen

 Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.

Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.

10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having.

10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.

This audio product contains a PDF with supporting material, and the PDF is available to download. Career Success Motivation & Self-Improvement Personal Development Personal Success Career Inspiring Business

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Critic reviews

“As a 25-year student of Dan Sullivan’s, I have experienced firsthand how his teachings have 10x’d every aspect of my life. Dr. Benjamin Hardy has brilliantly captured and taught Dan’s 10x concept in this masterpiece. Every entrepreneur must read this book!”
— Gino Wickman, author of Traction and The EOS Life

“This book is not just a call to action, it’s also a road map. Dan Sullivan’s thinking is essential for your success.”
— Chris Voss, CEO and founder of The Black Swan Group, author of Never Split the Difference

“Dan is the master of 10x thinking. During this upcoming period of disruptive exponential growth, the lessons of this book are not only critical for survival, they are the road map for you to thrive.”
— Peter H. Diamandis, MD; founder of XPRIZE and Abundance360; New York Times best-selling author of Abundance, Bold, and The Future Is Faster Than You Think
All stars
Most relevant
An interesting view on self improvement. Worth the listen and the interviews with Dan Sullivan are great to listen to.

A little bit long, a little repetitive but very good

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Another masterpiece from Ben and Dan. I really enjoyed the interviews with Dan at the end of a chapter to discuss the ideas and concepts that have just been read. Ben's youtube series again brings this book alive in another way. He is a master teacher and author. so many great concepts in this book which I will be rereading over and over.

Ben just get better with each book

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For anyone who is looking to create quantum leaps in their lives and business then this feels like a must read, navigation guide.
It is hard hitting in that it will challenge your status quo thinking and at that same time provide practical means for moving forward.
I personally loved the interview sections at the end of each chapter with Dan as it brought everything to life for me.
Make no mistake though, listening to this is the easy bit. Putting it into practice will be the challenge.

Must read for anyone with ambition

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So much value. I will listen to this another 10 times to embed the thinking. Rewire my brain from the 2x approach

Fantastic Book

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I saw Dr Hardy speak in Mexico, and it's dropped a rocket in my business and personal life ever since. I've watched every video and read every book I can.

I remember as a 13 year old I was chastised by my father for wanting things, and so many of us are told we should be accepting of less than we want.

Now I understand this natural state is part of what makes humans happy and valuable to others. The persuit of an exciting goal just for the sake of it is such a great idea.

I believe now I can use the principles in this book to organise and orient my team of 13 to 10x my business. we are at 5million pa, I am working on a path to 50million, knowing now that the real prize is not the money, but who I will grow to become in order to achieve it. I don't need the money, but I do want to grow to deserve it!

it's such a beautiful, freeing set of ideas that can only lead to good when taken together with the other ideas in Ben's other books.

Thank you so much Dr Hardy and Dan Sullivan for sharing these insanely powerful ideas.

Truly life changing book.

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