10x Is Easier than 2x cover art

10x Is Easier than 2x

How World-Class Entrepreneurs Achieve More by Doing Less

 Preview
Get this deal Try Premium Plus free
Offer ends December 16, 2025 11:59pm GMT.
Prime members: New to Audible? Get 2 free audiobooks during trial.
Just £0.99/mo for your first 3 months of Audible.
1 bestseller or new release per month—yours to keep.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at £8.99/mo after 3 months. Cancel monthly.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically.

10x Is Easier than 2x

By: Dan Sullivan, Benjamin Hardy
Narrated by: Dan Sullivan, Benjamin Hardy
Get this deal Try Premium Plus free

£8.99/mo after 3 months. Cancel monthly. Offer ends December 16, 2025 11:59pm GMT.

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

Buy Now for £12.99

Only £0.99 a month for the first 3 months. Pay £0.99 for the first 3 months, and £8.99/month thereafter. Renews automatically. Terms apply. Start my membership

About this listen

 Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think. 10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms-time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having.10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.This audio product contains a PDF with supporting material, and the PDF is available to download. Career Success Motivation & Self-Improvement Personal Development Personal Success Career Inspiring Business

Listeners also enjoyed...

 The Gap and the Gain cover art
Who Not How cover art
Be Your Future Self Now cover art
$100M Leads cover art
Buy Back Your Time cover art
The Self-Managing Company cover art
Open with a Close cover art
Traffic Secrets cover art
$100M Offers cover art
Personality Isn't Permanent cover art
Unstoppable cover art
Play the Game cover art
7 Rules to 7 Figures cover art
The 10X Mentor cover art
All In cover art
Your Next Five Moves cover art

Critic reviews

“As a 25-year student of Dan Sullivan’s, I have experienced firsthand how his teachings have 10x’d every aspect of my life. Dr. Benjamin Hardy has brilliantly captured and taught Dan’s 10x concept in this masterpiece. Every entrepreneur must read this book!”
— Gino Wickman, author of Traction and The EOS Life

“This book is not just a call to action, it’s also a road map. Dan Sullivan’s thinking is essential for your success.”
— Chris Voss, CEO and founder of The Black Swan Group, author of Never Split the Difference

“Dan is the master of 10x thinking. During this upcoming period of disruptive exponential growth, the lessons of this book are not only critical for survival, they are the road map for you to thrive.”
— Peter H. Diamandis, MD; founder of XPRIZE and Abundance360; New York Times best-selling author of Abundance, Bold, and The Future Is Faster Than You Think
All stars
Most relevant
An interesting view on self improvement. Worth the listen and the interviews with Dan Sullivan are great to listen to.

A little bit long, a little repetitive but very good

Something went wrong. Please try again in a few minutes.
Another masterpiece from Ben and Dan. I really enjoyed the interviews with Dan at the end of a chapter to discuss the ideas and concepts that have just been read. Ben's youtube series again brings this book alive in another way. He is a master teacher and author. so many great concepts in this book which I will be rereading over and over.

Ben just get better with each book

Something went wrong. Please try again in a few minutes.
For anyone who is looking to create quantum leaps in their lives and business then this feels like a must read, navigation guide.
It is hard hitting in that it will challenge your status quo thinking and at that same time provide practical means for moving forward.
I personally loved the interview sections at the end of each chapter with Dan as it brought everything to life for me.
Make no mistake though, listening to this is the easy bit. Putting it into practice will be the challenge.

Must read for anyone with ambition

Something went wrong. Please try again in a few minutes.
So much value. I will listen to this another 10 times to embed the thinking. Rewire my brain from the 2x approach

Fantastic Book

Something went wrong. Please try again in a few minutes.
I’d recommend this book to anyone who is looking to scale their business and life.

Great listen and read if you get the chance.

Something went wrong. Please try again in a few minutes.
See more reviews