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  • Start with Why

  • How Great Leaders Inspire Everyone To Take Action
  • By: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 18 mins
  • 4.6 out of 5 stars (980 ratings)
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Start with Why cover art

Start with Why

By: Simon Sinek
Narrated by: Simon Sinek
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Summary

Brought to you by Penguin.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it. 

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why. 

This book is for anyone who wants to inspire others or to be inspired. 

Based on the most-watched TED Talk of all time.

©2011 Simon Sinek (P)2021 Penguin Audio

Critic reviews

"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)

"This book is so impactful, I consider it required reading." (Tony Robbins, best-selling author of Awaken the Giant Within)

What listeners say about Start with Why

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fantastic listen!

fantastic listen, didn't want to stop. really helps put things in perspective. Thought provoking and well written.

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Love it!

Very good lesson!. Composite against yourself. Look for the reason of why. Thank you for this book!

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Thought provoking for any entrepreneur

Great listen
Helped me re think why we are doing what we are doing and how we are going to drive this into everything we do into the future!
Does repeat a bit but the point is definitely hammered home to about the right level

Probably a book to re read/listen to every now and again to refresh and reset!

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Sensational, concise, packed with life & business tools

Simon’s “why” is apparent with the mountain of knowledge and tools to advancing that he is imparting on the readers through this book.

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Worth listening, but get ready to hear about Apple

it's really good, no doubt
I don't consider the time wasted at all
but the amount the author praises Apple is way too much, apple has shown enough negative examples, so stop praising them like they are the chosen ones

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Incredible Read

I really needed this at exactly this time… highly recommend and really appreciate Simons time in putting this book together. Thanks

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Simon Sinek - nice guy still tells it straight

There's a part at the end where he says he gives this way as it's inline with his why.

it sums it up nicely. If you want to know a fundamental of business and perhaps your own psychology listen to this, it's not complicated and full of examples if it were to seem that way.

inspirational.

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It's a must-read!!! You will definitely enjoy it!!

it's a must have and must read!!!!!!!! read it now please please please please

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Great compass for any business leader

Clearly laid out and great examples and analogies used to explain the concepts taught.

It's given me lots to think about!! And hopefully action!

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Explains why company mission is so importan

A great book that is dedicated to prove that companies must have and always know their "why" (purpose and mission).

I would skip the intro though, because at leat for me it had to much "marketing" and motivational content.

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