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Scientific Advertising
- Narrated by: Core Media Productions
- Length: 2 hrs and 2 mins
- Categories: Business & Careers, Marketing & Sales
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Summary
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What listeners say about Scientific Advertising
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Overall
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- Michael Reese
- 07-01-15
Great book
I was introduced to this book 12 years ago from a coach. I admit I never read it. After phone call with Jay Abraham, I took his recommendation to read it. He actually recommended that I readi the book literally seven times. I now see why this book has been a cornerstone to legendary marketers.
4 people found this helpful
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- David Johnson
- 09-10-14
Editing Errors Aside Its Still A Must Read
Would you recommend this audiobook to a friend? If so, why?
Selling your story is always important. This is one of the best advertising books I have seen, I read fairly profusely, and have done very well in business. I hear the critics, but honestly it's not perfect but amazing nonetheless. It's also nice because it's concise.
4 people found this helpful
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- Bernie Dumonceaux
- 19-10-15
Original Advertising. this is what I would call it
Original data on Advertising. This book gives the basic original concepts on Advertining. I is a must read as it is always good to have the basic concepts in a field of endeavour.
1 person found this helpful
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- A
- 01-10-12
So empty book with tons of beautiful words
I listened till the end and got almost nothing useful, for example, the author said:
We need training, we need good tools.
I would ask: what training? what tools? The book is so empty! so vague!
It's like a politician saying: We need to save our country!
But How?
2 people found this helpful