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Summary

Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".
©1923 Public Domain (P)2007 Internet Business Ideas Inc.
Advertising Marketing
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What listeners say about Scientific Advertising

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Profile Image for Michael Reese
  • Michael Reese
  • 07-01-15

Great book

I was introduced to this book 12 years ago from a coach. I admit I never read it. After phone call with Jay Abraham, I took his recommendation to read it. He actually recommended that I readi the book literally seven times. I now see why this book has been a cornerstone to legendary marketers.

4 people found this helpful

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Profile Image for David Johnson
  • David Johnson
  • 09-10-14

Editing Errors Aside Its Still A Must Read

Would you recommend this audiobook to a friend? If so, why?

Selling your story is always important. This is one of the best advertising books I have seen, I read fairly profusely, and have done very well in business. I hear the critics, but honestly it's not perfect but amazing nonetheless. It's also nice because it's concise.

4 people found this helpful

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Profile Image for Bernie Dumonceaux
  • Bernie Dumonceaux
  • 19-10-15

Original Advertising. this is what I would call it

Original data on Advertising. This book gives the basic original concepts on Advertining. I is a must read as it is always good to have the basic concepts in a field of endeavour.

1 person found this helpful

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  • A
  • 01-10-12

So empty book with tons of beautiful words

I listened till the end and got almost nothing useful, for example, the author said:
We need training, we need good tools.

I would ask: what training? what tools? The book is so empty! so vague!
It's like a politician saying: We need to save our country!
But How?

2 people found this helpful