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Persuasion: Psychology of Selling - Secret Techniques Only the World's Top Sales People Know to Close the Deal Every Time

Narrated by: Sam Slydell
Length: 1 hr and 13 mins
5 out of 5 stars (113 ratings)

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Summary

If, despite your best efforts, your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. It’s no secret that the best salespeople have secrets that the rest don’t know, and Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need to start putting these secrets to work for you.

The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any man-made computer crying in a corner. Like any other computer, however, it runs on software (thoughts and emotions), and that software can be hacked to make it more agreeable to whatever it is that you are selling. This process is nothing complicated, and certainly nothing illegal. It is simple psychology and by learning the right tools to use and triggers to call upon you can increase your conversions dramatically without changing anything else about your product, your price, or your pitch.

From listening you will learn:

  • The reason why effective salespeople always offer their potential customers something up front
  • What BluBlocker sunglasses can teach any good salesperson today
  • The easiest way to use fear to your advantage to rack up the sales
  • The details of the inoculation effect and why you should care about it
  • Why sometimes the most surprising and effective thing you can tell potential customers is the truth
  • Simple and effective ways to generate customer recommendations from scratch
  • The best type of social proof to use for your products or services and how to get more of it
  • Reliable ways to become an authority in your chosen niche and the reasons why you’d want to
  • Top body language mistakes to avoid at all costs
  • And more
©2018 Ryan James (P)2018 Ryan James

What members say

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Easy to follow

Personally, I enjoyed the chapter on Reciprocity because it's something I firmly believe in. I think of reciprocity in terms of Karma, what comes around goes around. If you operate in the service of others and put other people before yourself, it's bound to come back around to you.

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Helpful and Extremely Clear!

This book is outstanding. I use it as a reference guide from time to time, refreshing my mind. There are methods and concepts I've used to influence ones behavior, that worked for me.

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I really enjoyed listening this book

I really enjoyed listening this book about persuasion techniques and how they are used in sales, marketing, and everyday life.

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I listen this book so truly

This books describes in a very entertaining way how 'compliance professionals' con you into doing what they want. It describes specific techniques to counter their tactics. Compliance professional is the term he uses for salesman, advertisers, pyramid marketing companies and con men/women generally who manipulate us through psychological techniques.

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It is very interesting

I found this book very interesting. If provides interesting insight into the psychological factors at play during normal conversations, sales conversations, etc. I would recommend it to everyone, because it adds a unique dimension to human conversation and interaction.

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Favorite book

This book provides a lot of insight into the tricks of the trade used by advertisers, politicians, and con men. Learn how to protect yourself and persuade others using Ryan James's astute insights.

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Wonderful audio book

Ryan James explores a number of social compliance phenomena such as consistency, reciprocity, social proof, diffusion of responsibility, scarcity, and more. Each of these topics is illustrated with real life examples and practical advice on how to handle yourself in each of these situations. Influence is a captivating audio, highly recommended!

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Very helpful and useful audio.

My coworker suggested this book. It had helpful tips that work for many people I know. I’ve tried a few things and got the same results.

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This was a great book.

Ryan James provides a very interesting perspective - wedding the theoretical and the practical. Anyone in sales or business development of any sort needs to listen this book.

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Good self-help book.

The book has so much information. I would recommend, while listening, highlight sections, write notes and review 3 months after you've listen.

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  • Lee KinCaid
  • 14-02-20

Very Little Good

Very old well used rehash.. Nothing new including the delivery.. Don't care as much about the money as tge time I wasted waiting for something..anything of interest in this book.

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  • Javier S. McDonnell
  • 11-11-19

Exactly what I needed

The author's conversational style and frequent sharing of personal experiences will certainly recommend it to that audience. My interest in the work is probably closer to that of the typical reader: as a sales trainer I am looking for specific ideas for increasing my effectiveness. My attention has been richly rewarded.

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  • Betty K. Young
  • 09-11-19

Great listen

This book is absolutely excellent. Lots of helpful analogies and anecdotes for each concept. Immediately after reading if you don't start seeing examples all over the place, go back and read it again.

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  • Rosa J. Murphy
  • 09-11-19

Great book

This book if filled with a lot of knowledge from a psychology professional. It's very enticing and interesting to listen. It will keep you hooked up until you finish it and the knowledge presented here is very valuable. Definitely one of the best books on this subject I've listen in a while.

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  • Annie M. Williams
  • 09-11-19

Helpful and Extremely Clear!

The different spheres of influence were extremely powerful, and the research that Ryan James uses is great for proving his points. Its undeniable that if you are to embrace the points made in this book and apply them to your sales and marketing techniques, you WILL make more money. If used ethically, you will build your business significantly.

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  • Janice J. Leday
  • 09-11-19

An excellent book

I find the book very insightful and it has given me an appetite to do more listening and research. Listen from the proper perspective there is a ton of practical knowledge here. I recommend for the lay person that is hoping to understand more of what makes themselves and others tick.

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  • Barry Rodgers
  • 08-11-19

I highly recommend this audiobook

This book provides insight into some of histories greatest and most horrifying nightmares and what we can do to protect ourselves from this form of covert mind-control. To not listen this book leaves you exposed and vulnerable to scams and exploitation.

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  • Mathew Bowden
  • 08-11-19

Very good description

For me, I'm starting to use some of these influence techniques for my business as well as my clients businesses. Basically, a lot of these things just need to be brought into your conscious so that you'll use them better and with a purpose.

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  • Rafael M. Huntley
  • 08-11-19

Easy to follow

I dont think you will see advertising or the media, politicians, car salesman or anything the same after listening this book. If you can use some of the facts to increase your influence on people in your life, you will probably make more money, make better deals, etc.

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  • Joel B. Rickman
  • 08-11-19

Awesome Book

I enjoyed this book a lot. I'm currently majoring in Marketing at my university and I'm a business owner. There is alot of great information you could use to influence others. I've had this book quite some time and enjoy re-listening it from time to time.