Methods of Persuasion cover art

Methods of Persuasion

How to Use Psychology to Influence Human Behavior

 Preview

Get 30 days of Premium Plus free

£8.99/month after 30-day free trial. Cancel monthly.
Try for £0.00
More purchase options
Buy Now for £14.99

Buy Now for £14.99

About this listen

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda Consumer Behavior & Market Research Marketing Marketing & Sales Consumer Psychology
All stars
Most relevant
Very interesting and mind opening. I will definitely strive to use and master these concepts in life

Wow

Something went wrong. Please try again in a few minutes.
i enjoyed listening to this book. Lots of useful principles and some practicable lessons for challenges in life.

Great content, useful, insightful and fun

Something went wrong. Please try again in a few minutes.
I find this book not only entertaining but also immensely informative. I am already in the process to implement what I heard in the book:)

The only thing I find initially challanging is that he talks quite fast, but I just quickly turned the speed down to 0.90 and the problem was solved.

Just what I needed:)

Something went wrong. Please try again in a few minutes.
Brilliant.
Great narrative with a mix of pragmatic science and application.
Really good read.
Best book of this type (Influence etc) that I've read.

These aren't the droids?

Something went wrong. Please try again in a few minutes.
This is a must read for sales professionals. Beautifully written, I’ll recommend to everyone I know, including my mum who is having a hard time with my teenage brother!

Thanks Nick :)

Brilliant - made me smile :)

Something went wrong. Please try again in a few minutes.
See more reviews