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Methods of Persuasion

How to Use Psychology to Influence Human Behavior
Narrated by: Mike Norgaard
Length: 6 hrs and 6 mins
Categories: Business, Marketing
4.5 out of 5 stars (130 ratings)

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Summary

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda

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Thoroughly enjoyable

This was an extremely enjoyable audible book, the narrator did a fantastic job. It felt like listening to a story by a friend. Extremely engaging and full of interesting techniques. I'm not too sure how much I have actually absorbed, it definitely requires a second round of listening - something I'm looking forward to revisiting.

4 people found this helpful

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The only persuasion book you'll need

Fantastic book - the best thing is Nick explains the psychology behind it in an easy access way - it's not just some techniques that Nick has made up. Honestly, the best book I've read on psychological techniques

2 people found this helpful

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Very informative

Really enjoyed the book. Easy to understand the process with lots of examples. A must read.

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Very interesting

I found the content of this book to be very interesting, insightful and potentially extremely useful

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Wow

Very interesting and mind opening. I will definitely strive to use and master these concepts in life

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interesting

I loved sections of the book whilst many bits I'd heard before almost word for word. I tried reading the book previously but struggled, so got it on audible and loved it.

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Solid read on tried and tested persuasion tactics

I enjoyed this book. I found it very useful and to the point. The author done a good job in condensing a complex topic and providing examples that can be easily applied.

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Packed full of ideas and applications

Unlike traditional self help books that have one or two ideas and lots of padding, this is packed full of ideas, concepts and applications. Can’t recommend highly enough.

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Brilliant - made me smile :)

This is a must read for sales professionals. Beautifully written, I’ll recommend to everyone I know, including my mum who is having a hard time with my teenage brother!

Thanks Nick :)

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These aren't the droids?

Brilliant.
Great narrative with a mix of pragmatic science and application.
Really good read.
Best book of this type (Influence etc) that I've read.

2 people found this helpful

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  • DrJarom
  • 26-11-17

Read this book first!!

Cognitive science is my passion and hobby. I’ve read all of Cialdinis works, thinking fast and slow (kahneman), multiple “Great Courses” on the subject, Malcom gladwell, and many others. While I can honestly say that I didn’t learn anything new, Nick has done an amazing job condensing all the facts down with incisive brevity. It is not drawn out like most of the other books. If you are new to this topic, Start With This Book first!

11 people found this helpful

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  • Kyle Mastin
  • 24-04-18

Robert Cialdini “Influence” repurposed

Most of these methods come straight from the book “Influence” from Robert Cialdini. All great information just pitched slightly differently. Still a good read for those who have not read “Influence.”

4 people found this helpful

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  • Amazon Customer
  • 22-04-18

excellent! highly recommend

great book, great subject matter, good performance, helpful examples, relevant anecdotes, great summaries, wonderfully applicable

2 people found this helpful

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  • Yaj J
  • 09-04-18

Possibly the BEST book on this topic...

This book made all of my years of study on human behavior make sense and then opened me up to much more than I anticipated.

Nick’s experience as a magician and hypnotist made his information practical and real. It was like a PhD proving his work with an MD.

There were several life changing insights that instantly affected my business, life and marketing and I intend to listen and read this book over again. I already purchased the paperback and started going through it.

P.S. This is my first audible review. I’ve never felt so compelled to write a review. This book is amazing.

2 people found this helpful

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  • Lance ray
  • 22-07-18

Something Wrong with this recording it repeats

chapters repeat something is clearly wrong with this recording. chapters repeat something is clearly wrong with this recording.

1 person found this helpful

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  • Tatiana
  • 25-04-18

Awesome book

I recommend it to anyone and especially people in sales or who work directly with other people (teams, employees, etc).

1 person found this helpful

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  • MMH
  • 29-05-20

A Powerful Reframe

Obviously I’m not the only one who came out smarter after reading this book, hopefully you’ll leave with the same smile that we all had. The power of associations, conditioning, and processing fluency have helped change my professional and personal life.

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  • teaze
  • 26-05-20

great book

i love the book. very helpful and informative. i would recommend it to anyone interested

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  • michael chapa
  • 26-02-20

Awesome

This was a really insightful book. I recommend this book to anyone who wants to gain knowledge in a skill set. Who doesn’t want that ???

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  • Jens Schriver
  • 10-01-20

Loved it

I’ve read a lot of literature on persuasion, marketing, NLP and sales over the years and I think this is possibly the clearest guide I’ve seen. Kolenda is fantastic at organizing and presenting the wealth of research done in this area. Highly recommended!