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Methods of Persuasion

How to Use Psychology to Influence Human Behavior
Narrated by: Mike Norgaard
Length: 6 hrs and 6 mins
4.5 out of 5 stars (71 ratings)
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Summary

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda

What members say

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Thoroughly enjoyable

This was an extremely enjoyable audible book, the narrator did a fantastic job. It felt like listening to a story by a friend. Extremely engaging and full of interesting techniques. I'm not too sure how much I have actually absorbed, it definitely requires a second round of listening - something I'm looking forward to revisiting.

4 of 4 people found this review helpful

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These aren't the droids?

Brilliant.
Great narrative with a mix of pragmatic science and application.
Really good read.
Best book of this type (Influence etc) that I've read.

1 of 1 people found this review helpful

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The only persuasion book you'll need

Fantastic book - the best thing is Nick explains the psychology behind it in an easy access way - it's not just some techniques that Nick has made up. Honestly, the best book I've read on psychological techniques

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Wow

Very interesting and mind opening. I will definitely strive to use and master these concepts in life

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Very persuasive

Great mix of theory and practical application.

Well narrated.

Will need to listen to bits of it again to make sure I absorb all the information.

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interesting

I loved sections of the book whilst many bits I'd heard before almost word for word. I tried reading the book previously but struggled, so got it on audible and loved it.

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Solid read on tried and tested persuasion tactics

I enjoyed this book. I found it very useful and to the point. The author done a good job in condensing a complex topic and providing examples that can be easily applied.

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Packed full of ideas and applications

Unlike traditional self help books that have one or two ideas and lots of padding, this is packed full of ideas, concepts and applications. Can’t recommend highly enough.

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Easy to listen and direct

Loved this audiobook, really informative and direct! I want to purchase a hard copy of this book now as a reference! So many useful tips! Definitely recommend!!!

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Brilliant - made me smile :)

This is a must read for sales professionals. Beautifully written, I’ll recommend to everyone I know, including my mum who is having a hard time with my teenage brother!

Thanks Nick :)

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  • Kyle mastin
  • 24-04-18

Robert Cialdini “Influence” repurposed

Most of these methods come straight from the book “Influence” from Robert Cialdini. All great information just pitched slightly differently. Still a good read for those who have not read “Influence.”

3 of 3 people found this review helpful

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  • DrJarom
  • 26-11-17

Read this book first!!

Cognitive science is my passion and hobby. I’ve read all of Cialdinis works, thinking fast and slow (kahneman), multiple “Great Courses” on the subject, Malcom gladwell, and many others. While I can honestly say that I didn’t learn anything new, Nick has done an amazing job condensing all the facts down with incisive brevity. It is not drawn out like most of the other books. If you are new to this topic, Start With This Book first!

6 of 7 people found this review helpful

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  • Yaj J
  • 09-04-18

Possibly the BEST book on this topic...

This book made all of my years of study on human behavior make sense and then opened me up to much more than I anticipated.

Nick’s experience as a magician and hypnotist made his information practical and real. It was like a PhD proving his work with an MD.

There were several life changing insights that instantly affected my business, life and marketing and I intend to listen and read this book over again. I already purchased the paperback and started going through it.

P.S. This is my first audible review. I’ve never felt so compelled to write a review. This book is amazing.

1 of 1 people found this review helpful

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  • Glenn E. Graham
  • 21-12-18

Perfect information about the persuasion

the other day some really good examples of persuasion I enjoyed the book and was looking forward to putting his stuff into practice

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  • JR Doner
  • 20-12-18

one of the best easy reads on the topic

loved this book. I've read extensively on the topic before finally reading this book. I wish this could have been one of my very first reads on the subject because it's one of the most accessible and informative books on the psychology of persuasion. Kudos to Mr. Kolenda on threading the needle masterfully between provide an actionable and substantive dive into the subject while managing to keep the material light enough to make this read genuinely enjoyable. He presents the science just deep enough to allow the reader a beginning understanding of the research behind his points. But unlike many other books I've read on persuasion he deftly employs the science towards an actionable comprehension for his reader. This book doesn't gloss over the research nor does it allow itself to get bogged down by it. So far this is on my short list of favorite persuasion books I have read. I reccomend this to any reader outside those in the field as a must read. I'm buying copies for my sales team on my own dime as a reflection of the value I found in this book.

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  • Paros789
  • 18-12-18

I thorough in-depth discussion on methods to persuasion

This is a very thorough book on methods of persuasion. It is very well written and provides research behind the ideas as well as examples.. I would recommend this book for anyone interested in learning more about persuasion.

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  • Michael F Demko
  • 26-11-18

My highest recommendation

I just got done listening and this book delivers. I am going to get the hard copy and make plenty of highlights. So many immediately practical and useful ideas.

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  • Oxymoron
  • 28-10-18

Super interesting!

I need to listen again, or maybe buy the book and read it while highlighting, there are so many great ideas! Kept me very engaged on a very long, very boring drive.

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  • Caleb H.
  • 07-09-18

something for everybody

this is a great book for someone who is first getting into this way of thinking or someone who already knows their way around. The book is broken up into nice chunks so it's not too overwhelming and also towards the end Works back around to work in the beginning points that are sometimes forgotten.

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  • GBoutique
  • 21-08-18

Best book ever in this field of subject

Thus book is so much helpful that I'm super motivated to implement what I've just learn and I'm 100 percent confident that with a little practice it will work for me like CRAZY!