Listen free for 30 days

Listen with a free trial

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
Exclusive member-only deals.
No commitment - cancel anytime.
Buy Now for £18.29

Buy Now for £18.29

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda

What listeners say about Methods of Persuasion

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    125
  • 4 Stars
    28
  • 3 Stars
    8
  • 2 Stars
    3
  • 1 Stars
    3
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    97
  • 4 Stars
    32
  • 3 Stars
    9
  • 2 Stars
    2
  • 1 Stars
    3
Story
  • 4.5 out of 5 stars
  • 5 Stars
    97
  • 4 Stars
    26
  • 3 Stars
    12
  • 2 Stars
    2
  • 1 Stars
    5

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Thoroughly enjoyable

This was an extremely enjoyable audible book, the narrator did a fantastic job. It felt like listening to a story by a friend. Extremely engaging and full of interesting techniques. I'm not too sure how much I have actually absorbed, it definitely requires a second round of listening - something I'm looking forward to revisiting.

4 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

The only persuasion book you'll need

Fantastic book - the best thing is Nick explains the psychology behind it in an easy access way - it's not just some techniques that Nick has made up. Honestly, the best book I've read on psychological techniques

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Buy it!!

This is a Brilliant book. A must read, powerful techniques and very easy to follow

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Very interesting

I found the content of this book to be very interesting, insightful and potentially extremely useful

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Wow

Very interesting and mind opening. I will definitely strive to use and master these concepts in life

1 person found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

interesting

I loved sections of the book whilst many bits I'd heard before almost word for word. I tried reading the book previously but struggled, so got it on audible and loved it.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Solid read on tried and tested persuasion tactics

I enjoyed this book. I found it very useful and to the point. The author done a good job in condensing a complex topic and providing examples that can be easily applied.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Packed full of ideas and applications

Unlike traditional self help books that have one or two ideas and lots of padding, this is packed full of ideas, concepts and applications. Can’t recommend highly enough.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Brilliant - made me smile :)

This is a must read for sales professionals. Beautifully written, I’ll recommend to everyone I know, including my mum who is having a hard time with my teenage brother!

Thanks Nick :)

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

These aren't the droids?

Brilliant.
Great narrative with a mix of pragmatic science and application.
Really good read.
Best book of this type (Influence etc) that I've read.

2 people found this helpful

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for DrJarom
  • DrJarom
  • 26-11-17

Read this book first!!

Cognitive science is my passion and hobby. I’ve read all of Cialdinis works, thinking fast and slow (kahneman), multiple “Great Courses” on the subject, Malcom gladwell, and many others. While I can honestly say that I didn’t learn anything new, Nick has done an amazing job condensing all the facts down with incisive brevity. It is not drawn out like most of the other books. If you are new to this topic, Start With This Book first!

14 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Kyle Mastin
  • Kyle Mastin
  • 24-04-18

Robert Cialdini “Influence” repurposed

Most of these methods come straight from the book “Influence” from Robert Cialdini. All great information just pitched slightly differently. Still a good read for those who have not read “Influence.”

6 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Alice Ray
  • Alice Ray
  • 22-07-18

Something Wrong with this recording it repeats

chapters repeat something is clearly wrong with this recording. chapters repeat something is clearly wrong with this recording.

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 22-04-18

excellent! highly recommend

great book, great subject matter, good performance, helpful examples, relevant anecdotes, great summaries, wonderfully applicable

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Yaj J
  • Yaj J
  • 09-04-18

Possibly the BEST book on this topic...

This book made all of my years of study on human behavior make sense and then opened me up to much more than I anticipated.

Nick’s experience as a magician and hypnotist made his information practical and real. It was like a PhD proving his work with an MD.

There were several life changing insights that instantly affected my business, life and marketing and I intend to listen and read this book over again. I already purchased the paperback and started going through it.

P.S. This is my first audible review. I’ve never felt so compelled to write a review. This book is amazing.

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Tatiana
  • Tatiana
  • 25-04-18

Awesome book

I recommend it to anyone and especially people in sales or who work directly with other people (teams, employees, etc).

1 person found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Eric Becker
  • Eric Becker
  • 18-12-21

Juvenile

I bought this book when I was a—..ahem “younger man” and initially, it might have resonated with me a bit better if I hadn’t read other (Better) books on persuasion and social intelligence…but even after listening to it just now, I’m not sure when, if ever, in my life this could have been helpful…the author grandstands a lot on their “eXpErIeNcE” with persuasion a bit too much for my liking…kinda like a football coach who starts every speech with “Back in My Day” and finishes with “And that’s How I Lead Our Team to Victory”
I and the points and idea’s in each chapter felt either Generic or Anecdotal…either I’ve heard their idea’s 1000 times before or the “methods” were specific only to the author (or a specific ‘type’ of persuader) not the general audience at large.
And the shameless plug at the end made me realize how much of “quick buck” scheme this book really is
You may have gotten my Buck, but I’ll raise you a one star and learn my lesson

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Victoria C. McCraw
  • Victoria C. McCraw
  • 18-10-21

Helpful and to the point

This book wastes no time with pseudoscientific preamble about auras and energy levels. I appreciate the research and availability of citations and although I was persuaded by the ending remarks to submit a review, I’m not upset about that at all. I want people to know that this book presents information in a way that is uncommon in today’s society. An expert sharing their knowledge and someone who has the wherewithal to point out gaps in mine and their understanding. That’s unique in my opinion, I may be attributing my level of satisfaction heuristically because I finished the book but I don’t even care. I recommend this to anyone who is tired of the swill that is usually available on this topic, great job Nick.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Douglas Guilherme
  • Douglas Guilherme
  • 25-11-20

Practical tips, relevant content

Book provides excellent information with practical usage for work and life situations
A great book

  • Overall
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Alexander
  • Alexander
  • 14-11-20

great if you've never been exposed

if you've looked into persuasion, this book hasn't presented anything new and I could only make it halfway through. it's a good reminder, but it's fairly basic. 5 stars if you're new to the subject 3 stars if you're not