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Methods of Persuasion

How to Use Psychology to Influence Human Behavior

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Methods of Persuasion

By: Nick Kolenda
Narrated by: Mike Norgaard
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Summary

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda Consumer Behavior & Market Research Marketing Marketing & Sales Consumer Psychology
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Very interesting and mind opening. I will definitely strive to use and master these concepts in life

Wow

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i enjoyed listening to this book. Lots of useful principles and some practicable lessons for challenges in life.

Great content, useful, insightful and fun

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I find this book not only entertaining but also immensely informative. I am already in the process to implement what I heard in the book:)

The only thing I find initially challanging is that he talks quite fast, but I just quickly turned the speed down to 0.90 and the problem was solved.

Just what I needed:)

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I found the content of this book to be very interesting, insightful and potentially extremely useful

Very interesting

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very informative, easy to understand, taught me so many new strategies, best book I have heard on the subject

Best book.i have heard on this subject

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