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Networking Is Not Working
- Stop Collecting Business Cards and Start Making Meaningful Connections
- Narrated by: Derek Coburn
- Length: 2 hrs and 18 mins
- Unabridged Audiobook
- Categories: Business & Careers, Business Development & Entrepreneurship
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Summary
Over the last few decades, networking has devolved into an endless series of cattle call events full of open bars and closed fists. Perfect strangers, after a long day at the office, agree to show up and bump into each other, randomly exchanging business pitches for business cards. Needless to say, traditional networking isn't working anymore. For successful 21st century business people, large networking events and the mountains of business cards they produce have become a waste of time and valuable resources. It's time for a new, modern approach to networking. Born out of author Derek Coburn's frustration with having spent thousands of fruitless hours attending traditional networking events, this book offers fresh, effective, unconventional strategies for growing and nurturing a powerful network. These strategies grew Coburn's revenue by 300% in just 18 months and can have a major impact on your business. You will learn how to:
- Become the Ultimate Connector
- Become the Ultimate Resource
- Identify and develop relationships with world-class professionals
- Enhance the value you deliver for your best clients
- Position yourself for more quality introductions to ideal prospective clients.
Once you implement the networking strategies in this audiobook, the quality of your clients, your business, and your life will improve dramatically.
What listeners say about Networking Is Not Working
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Thommy with an H
- 08-03-18
Join a BNI
The concepts are all good, but honestly you can do all the work or just join a BNI chapter. What he describes basically IS what BNI is. So save the energy and join a chapter and put the concepts into practice.
1 person found this helpful
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- Gary Dale Cearley
- 15-06-19
He’s so true!
One of my businesses is in the network side of things so I have read so much about networking over the years and have also tried out the ideas as we as my own. This author gets it right.
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- Hayk
- 16-04-19
Great Book With Useful Strategies
I really enjoyed reading the book because of its practical tips. Derek gives a practical guide on how you can create a network that actually provides you business success. This book is a must read for anyone looking to build a network of value.
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- Amazon Customer
- 26-12-18
great book very practical
the book is short and very practical. Derek does a great job of being direct and cutting out any fluff. I don't know how many times the book was edited, but it seems like they did it a lot.
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- Anonymous User
- 11-12-18
Overall Insightful Read
Liked:
I like that Derek outlines the basics quickly and provided lots of context. The information around why networking events don’t traditionally work resonated with me.
Disliked:
Although I am knocking it before trying it, I feel at this point in time that arranging dinners, lunch meetings with 10 plus people would not be effective, and I’d be seen as “someone trying too hard”.
Overall:
For me, being my first book on the subject, I did get value out of the material.
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- A. Yoshida
- 31-03-18
For building a client base
I give this 3.5 stars. Some of the actions aren't for the average person, like inviting a diverse group of highly successful professionals to a lunch (your own network event) to meet other successful individuals and help each other in their careers and businesses. Most of the actions are for building a client base, such as getting to know a wide variety of experts (a good accountant or a good attorney) so you can refer them to people in your network when they are in need of such services. They'll remember your help and the person who gained a new client may refer new clients to your business. Also, you can make it easy for your network to recommend you by sending an email indicating if they know someone in need of (trigger event like getting married or having a baby), you can assist by providing (a value like financial planning services). Your friends and network connections aren't thinking about the work you do. But by identifying the trigger events, they might know someone in those situations, which will trigger them to think of you for the service you mentioned.
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- Claudia E.
- 22-03-18
Great tips
I didn't expect his tips, yet I found them very valuable. His getting to networking with professional people the right way is refreshing.
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- Wamiq
- 01-08-17
What everyone in the Game needs to know.
What did you love best about Networking Is Not Working?
This is an excellent book for people who are in deep in the networking world, and often wonder why their efforts don't pay off. The Game has changed and Derek outlines how to stay ahead! Must Listen!
What was one of the most memorable moments of Networking Is Not Working?
Its not that you are not making an effort to network, youre just not smart about it!!!
Was this a book you wanted to listen to all in one sitting?
You have to keep going back to it because of all the good advice and tips he shares. I tagged key moments in Audible so I could go back to them.
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- Andrew Metz
- 22-06-17
Swimming against conventional networking currents
Would you recommend this audiobook to a friend? If so, why?
Yes, there are plenty of ideas backed by real life examples.
What was one of the most memorable moments of Networking Is Not Working?
The evolution of how Derek formed his network.
What about Derek Coburn’s performance did you like?
It's his stories so I like hearing it from his voice and his perspective.
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- andrew
- 23-11-16
Solid ideas and unconventional thinking
Good book. A solid frame work is given to provide an unconventional approach to networking and business development. I am excited to apply some of these strategies in my next networking endeavors.