The Snowball System cover art

The Snowball System

How to Win More Business and Turn Clients into Raving Fans

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The Snowball System

By: Mo Bunnell
Narrated by: Mo Bunnell
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About this listen

Mo Bunnell's comprehensive system will help you win more clients, build stronger relationships, and bring in more business.

If you're good at doing something, and you need to connect with paying clients in order to keep doing it, this book is for you. There are more of us out there than you might think -- from professionals like lawyers and consultants to big company account managers and freelancers of all stripes. And this book will teach you how to sell yourself without selling your soul.

In The Snowball System, Mo Bunnell offers powerful and proven tools for business development. Whether you are gregarious or introverted, whether you are a part of a small startup or a massive multinational, Bunnell's science-based system is effective and efficient, and easily adapted into your day-to-day work. With The Snowball System, you will not only succeed at growing your business, you'll learn to enjoy doing the activities that drive that growth. You'll be happier, and so will your clients.
Business Development Business Development & Entrepreneurship Career Success Marketing & Sales Motivation & Self-Improvement Sales & Selling Business Marketing Career Consulting Business Systems

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Critic reviews

Winner of the 2019 Axiom Business Book Award in the Networking category
"Snowball System is relevant even if you don't work in sales or business development... This book offers a clear and compelling sales process for even the most resistant to sales."—Forbes.com
"Full of steps that you can follow to grow your business without feeling like a sleazy salesperson."
Adam Grant, New York Times-bestselling author of Give and Take and Originals
"If you're even a little uncomfortable selling, Mo Bunnell will ease your concerns. In this concise, practical book, he shows that the essence of effective sales isn't back-slapping or slick-talking. It's learning how to be strategically helpful to your clients and customers. This is wisdom everyone in business development could use."—Dan Pink, author of When and To Sell Is Human
"Calling on his years of experience developing this process, Mo Bunnell explains how to create a richer and more meaningful relationship between the client and seller-expert. In his light, engaging style, Mo advances one of my most deeply-held beliefs: Always be of service to others. I highly recommend this book for anyone who not only wants to be better at sales, but to have stronger relationships as well."
Keith Ferrazzi, author of the #1 New York Times-bestseller Who's Got Your Back? and Never Eat Alone
"I was always looking for a business development system that made sense in our high-end, expert-driven world. We found one in Mo's method. The Snowball System is accessible and easy to implement, but most importantly, it works. I cannot recommend it highly enough."—Bill Ruprecht, CEO, Sotheby's (2000-2014)
"Businesspeople will find it highly useful in making customer growth a permanent part of their careers."—Publishers Weekly
All stars
Most relevant
This is an insightful step by step method to business development.
Mo’s dynamic and enthusiastic delivery makes it engaging and fun to listen to.
The method itself is straightforward and applicable by everyone. The book is full of practical worksheets to download to help you implement it, and after each chapter you get a video in your inbox where Mo gives you a few extra tips.

I am personally implementing it to start my business and am already getting results!

I highly recommend this book for anyone who has client relationships to grow. Even if you think you are on top of them this book will teach you how to get to the next level!

A simple and clear roadmap to Business Development

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I didn’t get past an hour. I’m sure it’s working for him and other people. It is not written for the different styles of learning and is very male trait focused; waste of money.

Tedious & Dull

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