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Raise the Bar Audiobook

Raise the Bar: An Action-Based Method for Maximum Customer Reactions

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Publisher's Summary

If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and executive producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

©2013 Jon Taffer (P)2013 Brilliance Audio, Inc.

What Members Say

Average Customer Rating

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Performance


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  • Bonnie
    SoFla
    04/03/15
    Overall
    Performance
    Story
    "Wish Jon was the narrator!!"

    I'm a hospitality "life-er" and really enjoy Jon's show Bar Rescue, but found the narrator STIFF! Don't get me wrong, the narrator showed emotion but...Come On! This woulda been 5 stars all around if Jon read this! It's missing why he's such a likeable steamroller! His distinctive/badass NY accent, his sassy attitude, the fact you can hear him salivating when he lays into some dumdum bar owner who is resisting change and in denial-he is a character! Though the book is great, full of pertinent stories and useful information, I'm just sad that he delegated the job of narrator to an anybody, when why I enjoy his show and purchased this book was because I enjoy him! This seems to be recurring issue with audiobooks. Makes listening lack-luster.

    5 of 5 people found this review helpful
  • Steve Taylor
    Toronto, ON Canada
    19/08/15
    Overall
    Performance
    Story
    "Must read for all bar & restaurant owners"

    Excellent detailed instructions on how to improve your establishment. The only thing I was disappointed with was that Jon Taffer didn't narrate the audio book.

    2 of 2 people found this review helpful
  • ~Beloved~
    Auburn, CA
    03/04/15
    Overall
    Performance
    Story
    "a great listen!"

    I wish Jon Taffer actually narrated it but still really interesting! This Is a good book for anyone in business or people who oversee systems or personnel.

    2 of 2 people found this review helpful
  • Peter
    03/08/16
    Overall
    Performance
    Story
    "Waste of time, a few useful tidbits"

    I would not recommend this book to anyone in the bar or restaurant industry. If you like to listen to someone constantly tell you how smart they are and how stupid others are, this is the book for you. If you're looking for actionable advice, you'll find a few tidbits if you take the time to listen through the noise.

    2 of 2 people found this review helpful
  • Steve
    CHICAGO
    07/04/16
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    Performance
    Story
    "Must read for anyone in the hospitality industry"

    Must read for anyone in the hospitality industry

    Great book. His style is different but his business models are proven.

    1 of 1 people found this review helpful
  • Anonymous
    05/10/17
    Overall
    Performance
    Story
    "Best book, PERIOD for business owners & management"

    Best book, HANDS DOWN, for business owners, management, hospitality professionals, those in marketing, advertising, and promotions.

    0 of 0 people found this review helpful
  • Luis
    Panama, Panama
    03/09/17
    Overall
    Performance
    Story
    "Great tips for Bar owners and managers"

    Regarding your experiences is nice to hear more experienced bar manager tips. i have been aroun 15 years now. and some things I jeard on this audiobook were very usefull

    0 of 0 people found this review helpful
  • Daniel Carr
    06/07/17
    Overall
    Performance
    Story
    "It will change you"

    Changes the way you think about your business and shows you how to succeed in it

    0 of 0 people found this review helpful
  • Adraine Spearing
    07/06/17
    Overall
    Performance
    Story
    "Nicely informative."

    I was already a fan of bar rescue and Jon Taffer and this book just solidified it.

    0 of 0 people found this review helpful
  • Amazon Customer
    29/05/17
    Overall
    "Two thumbs up"

    Awesome read, definitely worry checking out. I found the information tactical and straightforward. A must read for Anbar entrepreneur.

    0 of 0 people found this review helpful

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